Luis Gabriel Córdova Núñez

Luis Gabriel Córdova Núñez  new_releases

About

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Industrial & Commercial Engineer
Lima, Callao Region, Peru
Contact Luis regarding: 
Flexible work

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Résumé

Jobs verified_user 0% verified
  • Toulouse Lautrec
    Professor
    Toulouse Lautrec
    May 2025 - Current (1 year)
    • AI in Digital Marketing, Google Ads, Meta Ads, TikTok Ads and Digital Analytics professor.
  • Rimac Seguros y Reaseguros
    Digital Marketing Specialist (Senior Growth Hacker)
    Rimac Seguros y Reaseguros
    Feb 2023 - May 2025 (2 years 4 months)
    • Owned App growth roadmap, defining KPIs, prioritising backlog, and delivering high-impact features • Designed and optimised onboarding and transactional journeys using experimentation frameworks, • Executed A/B testing and CRO across app, web, email and paid media, influencing product decisions. • Led the implementation of AppsFlyer MMP, collaborating with technical teams. Achievements • Generated $7M AUD in operational cost savings via digital transaction • Drove 323% growth in app payments by optimising key payment and checkout journeys. • Increased App Adoption in 170% by optimizing acquisition and engagement funnels. • Awarded for Proactivity Excellence by Digital Vice Presidency at RIMAC
  • Rimac Seguros y Reaseguros
    Digital Marketer (Growth Hacker)
    Rimac Seguros y Reaseguros
    Dec 2021 - Feb 2023 (1 year 3 months)
    • Directed communication strategies to boost digital user growth and enhance after-sales service. • Managed a multidisciplinary team of 15 to execute digital projects.
  • I
    Senior Marketing Analyst
    IPOR Instituto Peruano de Oncología & Radioterapia
    Nov 2020 - Oct 2021 (1 year)
    • Managed $90K AUD marketing budget optimizing digital and traditional advertising strategies. • Optimized advertising using Google Analytics, Google Ads, GTM, Facebook Business Manager and Microsoft Clarity through data-based decision-making using A/B testing and CRO. • Coordinated automated SMS and WhatsApp messages for scheduling and COVID-19 protocols
  • G
    Digital Media Analyst
    Géminis Digital Marketing Agency
    Mar 2020
    • Executed international campaigns using Google Ads and Meta Ads.
  • M
    Digital Media Analyst
    Manya.pe
    Oct 2019 - Feb 2020 (5 months)
    • Managed $56K in digital ad budgets across diverse industries (tech, retail and consumer goods). • Generated up selling and cross selling proposals for new campaigns and digital assets.
Education verified_user 0% verified
  • Université Paris Dauphine
    Master in Management Business Transformation
    Université Paris Dauphine
    Sep 2018 - Sep 2019 (1 year 1 month)
  • ESAN
    Bachelor in Industrial & Commercial Engineering Engineering
    ESAN
    Mar 2012 - Dec 2016 (4 years 10 months)
Publications verified_user 0% verified
  • ESAN
    Cross border e-commerce adoption drivers, inhibitors and impact in SMEs of the agroindustrial sector
    ESAN
    Nov 2020