L

Luís Castro

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Performance Marketing & Value-Driven Growth Specialist📈 Creator Economy & Web 3.0 Enabler💻
New York, United States

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Jobs verified_user 0% verified
  • Thrive Digital
    Chief Marketing Officer
    Thrive Digital
    Nov 2025 - Current (8 months)
  • i
    Performance & Paid Media Specialist
    iExcel
    Jul 2025 - Current (1 year)
    Managing Performance and Advertising services of Iexcel client portfolio.
  • InnoQube Switzerland
    Performance Manager & Media Buyer
    InnoQube Switzerland
    Mar 2024 - Apr 2024 (2 months)
    Managing Media for InnoQube
  • Amaze
    Performance & Growth Marketing Manager
    Amaze
    Jun 2023 - Current (3 years 1 month)
    Managing Amaze’s brands and partners media portfolio of channels and helping find and test innovative ways for the business to grow.
  • Spring
    Performance & PPC Marketing Specialist
    Spring
    Jun 2022 - Dec 2025 (3 years 7 months)
    Responsible for: -> Paid Media channels, management, optimization and reporting with Spring team and partners; -> Advisor for growth and scaling of media buying activities.
  • Suisse Blockchain iL
    Growth and Performance Specialist
    Suisse Blockchain iL
    May 2022 - Oct 2024 (2 years 6 months)
    Responsible for setting up, deploying and optimizing Performance Ecosystem for SBC as well as finding channels and avenues for scaling the business.
  • InfStones
    Growth and Performance Marketing Specialist
    InfStones
    Feb 2022 - Mar 2023 (1 year 2 months)
    Responsible for building Performance Ecosystem and integrating it with Infstones Web3 Services for acquiring Users.
  • UNICEF
    Performance Marketing Specialist | Google Ads
    UNICEF
    Jun 2021 - Jan 2022 (8 months)
  • Vitamin Energy
    Head Of Digital Marketing & Performance
    Vitamin Energy
    Apr 2021 - Jul 2022 (1 year 4 months)
    Responsible for growing Digital and Performance ecosystem from under $1000 per month to +$30,000 in less than 1 year and a half.
  • AmaZix
    Blockchain Consultant | Digital & Growth Marketing Specialist
    AmaZix
    Mar 2021 - Feb 2022 (1 year)
    🟢 ₿eing part of the technology revolution forefront: moving the world forward towards decentralization and humanity 4.0. Worked accross +10 projects driving pre-sale joiners and growing communities, ramping up platforms from scratch and deploying effective performance marketing strategies with success in the web 3.0 and blockhain space. Workied as a Consultant for Amazix team and helped revolutionary blockchain projects thrive in the digital space through the execution of Digital Marketing plans and campaigns across a variety of channels.
  • sight
    Performance & Media Buying Specialist
    sight
    Mar 2020 - Oct 2020 (8 months)
  • Unilever
    PDC Global | Digital Insights Analyst
    Unilever
    Apr 2019 - Oct 2021 (2 years 7 months)
  • OLX
    Performance & PPC Marketing Specialist
    OLX
    Oct 2018 - Current (7 years 9 months)
    Agile remote work experience where my main tasks are ⤵️ 🔹Management and optimization of Pais Media Campaigns (mainly Google Ads and FB Ads) for 3 of the market leaders in the classifieds, auto and real estate industry in Portugal: OLX, Standvirtual and Imovirtual; 🔹PPC and site performance auditing and reporting on Google Analytics and Data Studio; 🔹Keyword researching and optimization for Google Ads and SEO.
  • businessconfig
    Remote | Digital Marketing & Performance Manager
    businessconfig
    Aug 2018 - Jul 2019 (1 year)
  • Depart  Arrive
    Founder | World Explorer & Gap Year Coach
    Depart Arrive
    May 2018 - Sep 2021 (3 years 5 months)
  • Luís de Castro  Digital Marketing Consultancy
    Digital & Performance Marketing Specialist
    Luís de Castro Digital Marketing Consultancy
    Feb 2017 - Current (9 years 5 months)
    🎯Strategy | Analytics | CRO | Automation | Lead Generation | PPC 👨‍💻 I am a Native Digital Marketer with +6 years of hands-on experience & Master of Information Management. 🤝Ranging From Individuals to NGOs and Fortune 500 companies, I have successfully honored my compromise of providing high-quality deliverables and help my clients achieve their business goals through our collaboration. 📊💡 By combining Data-Driven Decision Making and Creativity I identify and solve my client's most concerning challenges by delivering insightful solutions. 💭 I Am Ready to Provide You the Best & Latest Solutions Regarding: ✅ Digital Strategy -- Define Goals, Communication, User Experience, Journey, and Engagement. Building Effective Sales Funnel
  • Connect Digital
    Junior Digital Marketing Manager
    Connect Digital
    Nov 2016 - Apr 2017 (6 months)
  • Greenpeace
    Digital Engagement Strategist | Detox Global Campaign | Internship in Mexico
    Greenpeace
    Apr 2016 - Jul 2016 (4 months)
  • NOS SGPS
    Salesman | WTF Sim Card Direct Marketing Representative
    NOS SGPS
    Sep 2015 - Dec 2015 (4 months)
  • AIESEC in Portugal
    Team Leader of the International Volunteer Programme: Global Mind | Social Project ATIVA
    AIESEC in Portugal
    Jan 2015 - Oct 2015 (10 months)
  • A
    Business Development and External Relations
    AIESEC Lisboa Nova
    Sep 2014 - Dec 2014 (4 months)
  • R
    Lifeguard
    ResgateAquaformBrave Heart Humanitarian Association of Water Rescue and Safety
    Jul 2014 - Sep 2015 (1 year 3 months)
  • E
    Salesman and Marketing Department | Internship in Portugal
    Editorial Bolina
    Apr 2011 - Jul 2011 (4 months)
Education verified_user 0% verified
  • UNIVERSITY OF CALIFORNIA BERKELEY
    edX | Blockchain Fundamentals Professional Certificate
    UNIVERSITY OF CALIFORNIA BERKELEY
    Jan 2021 - Dec 2021 (1 year)
    - Bitcoin & Cryptocurrencies; - Blockchain Technology.
  • IE Business School
    Coursera Online Education | Brand and Product Management
    IE Business School
    Jan 2020 - Dec 2020 (1 year)
    Topics covered include: - Launching new products and the challenge of managing their life-cycle; - Knowing how to communicate your offering: Brand Architecture & naming; - Building your brand portfolio; - Equipping and engaging employees to deliver on the brand promise.
  • NOVA IMS Information management school
    Master Degree in Information Management: Major in Marketing Intelligence, (English)
    NOVA IMS Information management school
    Jan 2016 - Dec 2018 (3 years)
    Thesis Dissertation Grade: 18 out of 20; Final Grade: 16 out of 20. Topic: The Role of Information Systems to Achieve the SDGs: An overview to the established and emerging technologies for development. 1st-semester subjects: - Marketing Strategy and Consumer Behaviour - Digital Marketing - Web Analytics - Web Marketing and E-Commerce 2nd Semester subjects: - Search Engine Marketing (SEM) - Marketing Management - Customer Relationship Management (CRM) - Experimental Marketing - Research Methodologies
  • University of Lisbon
    Bachelor's degree in Anthropology, Major in Cultural and Political Anthropology
    University of Lisbon
    Jan 2012 - Dec 2015 (4 years)
    Field research conducted in Brasil on the context of a research on organizational culture in AIESEC Brasil and Portugal, a comparative study. Final Essay: 17 ou of 20. Focus on political, social and cultural Anthropology.
  • E
    Vocational Course on Social Communication: Marketing, Public Relations and Advertising - Level 5, Communication, General
    Escola Profissional Bento Jesus de Caraça
    Jan 2009 - Dec 2011 (3 years)
    Final Grade: 16 out of 20
Projects (professional or personal) verified_user 0% verified
  • D
    Digital Voice of the Consumer (DVOC)
    Jul 2018 - Sep 2018 (3 months)
    Revision and improvement of global portuguese language queries from Brandwatch to update BI dashboard with insights coming from social media platforms and call centers.
  • S
    Smart Campus Cloud Network (SCCN)
    Mar 2018 - Oct 2018 (8 months)
    Program ambassador in Portugal, promoting the exchange of smart technologies deployment in schools for optimized recourses performance.
  • D
    Dyluv
    Oct 2012 - Dec 2014 (2 years 3 months)
    Bodyboard team project with the goal to share experiences on how bodyboarding can help live a healthy and balanced lifestyle
Awards verified_user 0% verified
  • Upwork
    Top 1% Talent - Upwork Expert Vetted
    Upwork
    Aug 2022
    Integrated the top 1% of the Upwork Freelancer force among millions of individuals in the field of Digital Marketing.
  • Unilever
    DVOC Project CMI PDC Awards 2019
    Unilever
    Jan 2019
    Participated in an award-winning DVOC project as an external Consultant and social media data analyst.
Publications verified_user 0% verified
  • I
    The Role of Development Agents and Global Leaders in Leveraging Technology for Sustainable Development
    IADIS
    Jul 2019
    Publication resultant from a full-paper presentation at the 12th International Conference on ICT, Society and Human Beings in Porto, Portugal 2019. This study addresses a qualitative study undertaken during the WSIS in 2018 where 16 experts on the fields of Development and Technology were interviewed to provide their perception on what the role of technology is to achieve the Sustainable Development Goals.
  • N
    The Role of Information Systems in achieving the Sustainable Development Goals: An overview of Established and Emerging
    Nova Information Management School IMS
    Oct 2018
    The Sustainable Development Goals initiative is one of the most significant Global Development programs created by the United Nations for the future. It is both the result and the continuation of a successful anti-poverty movement called Millennium Development Goals, implemented in the year 2000. At a time of transition marked by the post-2015 agenda for Development, new questions and problems have arisen and new challenges have been set in order to keep track of Sustainable Development. Information Systems and technology are among the key elements behind these Global Agenda Programmes, since they are rightly seen as enablers of Sustainable Development. The aim of this study was to understand what the role of technology might be in achievin