Luisa Ospina Marketing Analyst Senior

Marketing Analyst

Offerwise

Oct 2022 - Current (3 years 7 months)

Analyze market trends and consumer behavior to identify opportunities for strategic growth. Develop data-driven marketing strategies to optimize campaign performance and ROI. Conduct market research and competitor analysis to inform decision-making and maintain a competitive edge. Track and measure (KPIs) to evaluate the effectiveness of marketing initiatives. Create comprehensive reports and presentations to communicate findings and recommendations. Stay abreast of industry trends and best practices to continuously enhance marketing strategies. Manage digital marketing channels such as social media, content creation, and PPC campaigns for maximum impact. Implement A/B testing and optimization strategies to enhance campaign performance and

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Project Manager

Jul 2022 - Sep 2022 (3 months)

Lead and oversee market research projects from conception to completion, ensuring timely delivery and quality outcomes. Coordinate with clients to understand project objectives, requirements, and expectations. Develop project plans, and timelines, and effectively allocate resources for optimal project execution. Monitor project progress, identify potential risks, and implement mitigation strategies to ensure successful outcomes. Conduct regular project reviews and status updates to track performance with the client. Prepare and deliver comprehensive project reports, presentations, and insights to clients if necessary.

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Marketing Assistant

Front Digital Marketing AUS

Mar 2021 - Aug 2022 (1 year 6 months)

Perform daily administrative tasks to ensure the functionality and coordination of the activities of the marketing department. Carry out market research and analyze marketing strategies in this regard. Update spreadsheets, databases, and reports on the performance of the campaigns for each of the clients (The performance reports were made every month) Creation, setup, and management of campaigns on social media, specifically Facebook Ads. These were campaigns specifically geared toward generating leads within the real estate market. Write and publish content on the company's social media Create the copywriting for each of the posts. As well as the images and designs for each campaign according to the colors and specifications of the client.

Customer Service Representative

Outplex

Feb 2021 - Nov 2021 (10 months)

Provide exceptional customer support via phone and live chat. Resolve customer inquiries, complaints, and issues in a timely and professional manner. Assist customers with product information, orders, and troubleshooting. Maintain accurate records of customer interactions and transactions. Ensure customer satisfaction through active listening and problem-solving skills." Adhere to company policies and procedures while delivering consistent service quality. Upsell or cross-sell products and services to increase customer value.

Luisa Ospina

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