Luis Antonio Guerra Bartos

A

Area Director Asia & Pacific

Aora Health, S.L.

Feb 2026 - Current (9 months)

Board Member. Lead and define the expansion strategy for the entire Asia-Pacific region.
• Distributor recruitment and management, signing of long-term supply agreements, and strategic relationships in Asia-Pacific.
• Signing of a €5 million commercial agreement in Indonesia.
• Management of the largest account in Vietnam and introduction of 4 new products to its portfolio. Introduction of one new product in the Philippines.
• Research and definition of strategy, partnerships, and market in Thailand.
• Overhaul and revitalization of the commercial strategy in Hong Kong.
• Research, market prospecting, strategy formulation, and initiation of negotiations in the markets of Kazakhstan, Azerbaijan, Korea, Taiwan, H

F

Asia & Pacific Sales Director

Focke Meler Gluing Solutions, S.A.

Oct 2024 - Current (2 years 1 month)

Board Member. Lead and execute the expansion strategy in Asia, the US, and Türkiye.
• Recruitment and management of distributors and strategic relationships.
• Quadrupling of sales and doubling of margins in the areas.
• Conception and commercialization of three innovative, internationally best-selling products with international patents.

R

Director/Founder

Record Capital, S.L.

Apr 2015 - Jan 2017 (1 year 10 months)

Formation of a company for the buying and selling of real estate assets.
• Comprehensive development of corporate identity and business strategy.
• Sale of assets worth €10 million and the company's initial revenue.

M

Director/Partner

Machines for World, S.L.

Sep 2011 - Apr 2015 (3 years 8 months)

Director & Board Member. Building a company from scratch, including brand identity and an online trading platform for the buying and selling of industrial assets and the integration of industrial plants using used machinery.
• Building a company from scratch with an international outlook, reaching €2 million in revenue, and with 80% of clients based internationally.

P

International Major Projects Director

Proinso, S.L.U.

Apr 2009 - Sep 2011 (2 years 6 months)

Board Member. Planning the company's internationalization and global sales strategy. Leading the company from a domestic position to the global Top 3 with a turnover of €900 million, while expanding the brand and business internationally.

R&D Director

Mecasolar

Apr 2008 - Apr 2009 (1 year 1 month)

Management of RDI for the products and services offered by PROINSO and MECASOLAR, and financial aids for its development.
• Development of a pioneering project for the hybridisation and production of hydrogen with solar and/or wind energy.
• Management of a research project and presentation to the Government of Navarra of above 3MM€ and granting of above 250.000€, non refundable aid.
• Design and marketing launching to the market of the first Fixed Structures of MECASOLAR, Price policy design, and international trading strategy. Homologation and International Patent Obtaining.
• Design and launching to the market of the first MECASOLAR Azimuthal Single Axis Solar tracker, Price policy design, and international trading st

G

Maintenance Superintendent

Guardian Glass Industries

Aug 2007 - Aug 2008 (1 year 1 month)

Optimize and plan the integral maintenance of the plant, repairs, and the management of human and material resources for the realization of the same.
• Review, reformulation, implantation and execution of the maintenance plans for the entire Production Plant of flat floated, laminated and matted GUARDIAN GLASS production Plant in Tudela.

I

Operation & Maintenance Manager

Iberdrola, S.A.U.

Sep 2001 - Aug 2007 (6 years)

Direction and management of the operation and maintenance of the 400 MW combined-cycle power plant in Castejón (Navarra).
• Expert in gas turbines, controls, and auxiliary systems. Gas Turbine professor in Iberdrola.
• Member of the team responsible for implementing and improving automated start-up procedures for combined-cycle power plants in Iberdrola’s fleet; involved in reviewing, implementing, and enhancing control logic.

Luis Antonio Guerra Bartos

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Luis Antonio Guerra Bartos

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