Luis Alberto Rodriguez AV producer & digital strategist

Copywriter in Chief

ABCW

Jul 2024 - Current (1 year 10 months)

Recognized by Merca 2.0 magazine as the best digital marketing agency on its Best of the Best 2025 list. With a completely remote international operation, it stands out for its management of regional digital communications for Coca-Cola FEMSA, the leading bottler of Coca-Cola products in the world by sales volume. - Scheduling and coordinating the development of texts for various content formats. Editorial and copyediting for the BAU, Create the Future, KOF Creators (Advocacy), SLT, and contingency campaigns. - Training of the team of writers and community managers to properly perform their duties. - Monitoring and reporting on trends and incidents. Development of crisis and boycott control strategies. - Ghostwriting for the KOF management

Chief Marketing Officer

Tequila López

Jul 2023 - Current (2 years 10 months)

Tequila brand operated 100% by Mexican hands, produced by the El Sabino distillery, with blue agave grown at the Las Presas ranch, with a tradition of almost 250 years in the tequila industry. López's proposal is to offer a 100% agave tequila of premium quality. The integration of elements of the industrial process to the traditional process results in a balanced tequila, with rich and subtle notes, which give it an accessible flavor for enthusiasts and connoisseurs. - Development and execution of the brand's omnichannel marketing and communication strategy. - Opening of new business channels: negotiation, sales, loyalty and customer follow-up. - Management of public relations, sponsorships, strategic alliances, collaborations and promotio

Digital strategist

Made Mexico

Jul 2022 - Aug 2023 (1 year 2 months)

As a Digital Strategist at the most awarded independent agency in Mexico, I specialized in communication aimed at niche audiences through innovative digital platforms. My role involved the creative and operational direction of the communication strategy for the José Cuervo brands (Especial and Tradicional) across their digital channels. I successfully launched the 17th, a special edition of José Cuervo tequila commemorating the Mexican National Team's seventeenth participation in the Soccer World Cup for the Qatar 2022 edition. Additionally, I designed the omnichannel communication strategy for José Cuervo Especial and Tradicional for 2023, effectively positioning the slogans #AlgoTranqui for J.C. Especial and #EsMejorEntreAmigos for J.C. T

Digital Marketing Strategist

Made Mexico

Jul 2022 - Aug 2023 (1 year 2 months)

La agencia independiente más premiada de México. Especializada en comunicación dirigida a audiencias nicho a través de plataformas digitales. Reconocida por sus producciones audiovisuales y su enfoque TTL, que integra estrategias ATL, BTL y digitales para conducir la toma de decisiones y la participación de sus públicos objetivos, tanto online como offline. - Dirección creativa y operativa de la estrategia de comunicación para las marcas de José Cuervo (Especial y Tradicional) a través de sus canales digitales. - Lanzamiento de la 17, una edición especial de tequila José Cuervo conmemorativa de la decimoséptima participación de la Selección mexicana en la copa mundial de Futbol, para la edición de Qatar 2022. - Diseño de la estrategia de co

Growth Manager

Rappi

Apr 2020 - Aug 2022 (2 years 5 months)

Pioneering company in the delivery industry in Latin America. Recognized as the Colombian unicorn for reaching a value of 1 million dollars in the first three years. It has distinguished itself by its sustained growth, especially during the pandemic. First in the world to implement the Turbo delivery service in five minutes or less. Design and management of growth strategies for key brands in the food and alcoholic beverage sector through digital marketing and communication actions. - Historical monetization record for the beverage and liquor category during November 2021; surpassing essential categories, such as food or pharmaceuticals. - Increase in sales volume and market share for Bacardí limited, month-over-month and year-over-year,

New Business Acquisitor - Key Account Manager

Rappi

Aug 2019 - Apr 2020 (9 months)

Gestión de alianzas y relaciones comerciales con restaurantes AAA, héroes locales y marcas afines a la industria de la restauración. Desarrollo de estrategias de construcción y posicionamiento de marca dentro de la plataforma. - Onboarding y ejecución de planes de crecimiento exitosos para cuentas premium durante el aumento de la demanda del servicio como consecuencia de la contingencia sanitaria. - Gestión logística y transmisión de desayuno virtual; patrocinado por la aseguradora Lockton, preparada por Chanfle y distribuido por Rappi durante la contingencia sanitaria. - Alianza comercial con los principales restaurantes participantes en el Coca-Cola Metate fest 2019, la mayoría de ellos con acuerdos de exclusividad. - Alianza comercial co

Business Acquisitor - Key Account Manager

Rappi

Aug 2019 - Apr 2020 (9 months)

Management of alliances and business relationships with AAA restaurants, local heroes and brands related to the restaurant industry. Development of brand building and positioning strategies within the platform. - Onboarding and execution of successful growth plans for premium accounts during the increase in demand for the service as a result of the health contingency. - Logistics management and transmission of virtual breakfast; sponsored by the insurer Lockton, prepared by Chanfle and distributed by Rappi during the health contingency. - Commercial alliance with the main restaurants participating in the Coca-Cola Metate fest 2019, most of them with exclusivity agreements. - Commercial alliance with the restaurants participating in the

Content strategist

Ignition Key Agency

Apr 2018 - Aug 2019 (1 year 5 months)

Digital agency dedicated to content marketing specialized in public figures and influencers. Recognized for the management of Eugenio Derbez's public image, as well as the promotion and launch of No se acepta devoluciones, Cómo ser un latín lover, Hombre al agua, Dora y la ciudad perdida, El valet, Coda, Radical, as well as LOL and De viaje con los Derbez. Generation of creative strategies, interaction dynamics, scripts and other audiovisual content to promote the film Dora and the Lost City (2019) through Eugenio Derbez's personal social networks. - Overboard managed to become the North American comedy of 2018, with 3 million viewers in Mexico in the first 3 days, and 5 million viewers in the United States in the first 10 days. - Dora a

Head Of Marketing & SEO

Ixulabs

Oct 2016 - Feb 2018 (1 year 5 months)

Mexican digital marketing agency specialized in search engine positioning (SEO) around comprehensive optimization criteria. Pioneer in Mexico in the implementation of automated tools for the fulfillment of recurring tasks within the cycle of attraction, consideration, conversion and loyalty Design and management of digital content marketing strategies; consulting on search engine optimization and positioning; planning of SEM strategies, and implementation of automation tools. - Design and management of content marketing strategies; search engine optimization and positioning; planning of SEM strategies, and implementation of automation tools. - Implementation of a cyclical and automated inbound marketing model around SEO search engine pos

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Media management & Public relations

Opciona AC

Apr 2016 - Sep 2016 (6 months)

Civil organization dedicated to raising awareness and creating citizen awareness around the problem of corruption, promoting daily actions and decisions that dismantle the discourse of corruption as an inherent part of the nature of the inhabitants of the Mexican territory. - Image management, public relations and social networks for Alejandro Legorreta and Opcionalacorrupción A.C. - Design and execution of digital content marketing strategies and audiovisual production for the campaigns "anti-corruption innovation" and "Mexican Corruption". - Collaboration in the writing and promotion of the book Mexican Corruption; prologued and presented to the Senate of the Republic by Diego Luna in 2016.

Creative copywriting & social media management

AWORLDWIDE

May 2015 - Apr 2016 (1 year)

360 marketing agency distinguished by its methodology of searching, detecting, monitoring and leveraging trends to build capitalizable conversations through influence marketing experiences, - Generation of content for the web and different digital outlets, creative writing, brand diagnosis and renewal, construction of a brand manual, benchmarking, planning of buyer/persona profiles, customer journey, management and monitoring of user experience, social media management. - Implementation of transversal influence marketing, guerrilla and word of mouth models.

Associate producer

Cactus Film Video

Jan 2015 - Dec 2015 (1 year)

Asistencia en los requerimientos de cada etapa en la producción de contenido detrás de cámaras para Club de Cuervos de Netflix LATAM. Transmisión de #DalotodoSinOlerMal con Gillette.

Asociate producer

Cactus Film Video

Jan 2015 - Dec 2015 (1 year)

Assistance with the requirements of each stage in the production of behind-the-scenes content for Netflix LATAM's Club de Cuervos. Broadcast of #DalotodoSinOlerMal with Gillette.

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Writer and photographer

Contratiempo Historia y Memoria

Apr 2013 - May 2014 (1 year 2 months)

Writing and photography of articles and editorials for the area of culture, music and entertainment

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Asociated producer

TRAUMFABRIK y CCM

Jan 2013 - Dec 2013 (1 year)

Guionismo, diseño de storyboard, cinematografía e iluminación.

Associate producer - Writer - Photographer

VICE MEDIA GROUP

Jan 2013 - May 2015 (2 years 5 months)

VICE Media Group is the world's largest independent youth media company dedicated to covering and investigating arts, culture, and news. Founded in 1994 in Montreal, Quebec, Canada, VICE has offices in over 35 cities around the world and focuses on five key businesses: VICE.com, VICE STUDIOS, VICE TV, and VIRTUE. The VICE Media Group portfolio includes Refinery29, PULSE Films, and i-D. - Audiovisual production of web content, documentary series, and advertising projects. Editorial collaboration and photography for the digital and print editions of Vice Mexico and Noisey, Vice's music channel. - Special coverage for some of the main concerts and festivals from 2013 to 2015. - Creation of Los recuperados, a section of Noisey focused on the

Associate producer - Writer - Photographer

VICE Media Inc

Jan 2013 - May 2015 (2 years 5 months)

VICE Media Group es la empresa de medios juvenil independiente más grande del mundo; dedicada a la cobertura e investigación de temas de arte, cultura y noticias. Fundada en 1994 en Montreal , Quebec , Canadá, VICE tiene oficinas en más de 35 ciudades alrededor del mundo y se centra en cinco negocios clave: VICE.com, VICE STUDIOS, VICE TV y VIRTUE,La cartera de VICE Media Group incluye Refinery29, PULSE Films e i-D. - Producción audiovisual de contenidos web, series documentales y proyectos publicitarios. Colaboración editorial y fotografía para las ediciones digital e impresa de Vice México y Noisey, el canal de música de Vice. - Cobertura especial para algunos de los principales conciertos y festivales de 2013 a 2015. - Creación de Los ac

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Asociated producer

Traumfabrik

Jan 2013

Screenwriting, storyboard design, cinematography and lighting.

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Writer and photographer

Grupo editorial Auge de México

Jan 2013 - Jan 2014 (1 year 1 month)

As a Writer and Photographer, I was responsible for photographic production for architecture and advertising projects for Elite and Auge Magazine, focusing on themes such as growth and productivity, the oil industry in Mexico, and the cultural narrative of "Mexico: Crisol of sueños." In addition to my primary duties, I contributed to the magazine's mission of promoting Mexico's national appeal to foreign tourism. This involved not only capturing compelling images but also writing reviews for bars and restaurants, as well as producing in-depth reports that highlighted local cuisines and specific culinary trends. My work in copywriting further enhanced the storytelling aspect of my photography, ensuring that each piece resonated with our audi

Writer and photographer

Universidad Nacional Autónoma de México

Jun 2012 - Jul 2014 (2 years 2 months)

Writing and photography of articles and editorials for the UNAM gazette of the secretariat of cultural diffusion of the University.

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Professor of music and arts

COLEGIO ATENAS

Aug 2008 - Aug 2010 (2 years 1 month)

Head of the area of artistic appreciation and musical education. Design of a cutting-edge, high-performance program for the appreciation and mastery of high school music theory, suitable for groups of preschool students.

Luis Alberto Rodriguez

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