Luisa Guedes
About
Detail
Rio de Janeiro, Brazil
Résumé
Jobs
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Senior Business Analyst & Product Owner — BI Team LeadWorld Business Lenders, LLCJul 2024 - Current (2 years 4 months)• Lead the Business Intelligence team. Power BI and HTML reporting delivered across all departments in the company.
• Work directly with the CEO and leadership on the analysis behind executive decisions.
• Designed and shipped the daily Executive Summary dashboard, now the primary company-wide KPI view for leadership.
• Define dashboard requirements and KPIs. Reports validated against known figures, with data refresh logic and failure handling specified.
• Built the ETL and data models behind the company's reporting: extraction, cleaning, transformation, relationship resolution, and repository design.
• Attribution and pipeline reporting for sales and marketing, using Hubspot as the CRM and Google Analytics data int- SFounder & Business AnalystSementes da Terra — Natural Products RetailJan 2021 - Jun 2024 (3 years 6 months)• Founded and ran a retail business solo, owning every process decision — effectively the product owner of the operation: chose the systems, defined how data was recorded, and set the rules the business ran on.
• Prioritized continuously between competing demands on limited time and capital — the same trade-off now made against technical constraints.
• Pricing and margin rules across 1,500+ products, applied through a model rather than case by case.
• Sales, inventory turnover, and margin analysis in Power BI, driving assortment, pricing, and purchasing decisions.
• Vendor relationships managed end to end: selection, negotiation, contracting, purchase orders, and RFPs.
• Store and team KPIs defined and reviewed week - BFinance AnalystBrazilian Magic Professional Products LTDASep 2017 - Aug 2018 (1 year)• Financial lead on a national e-commerce implementation project: feasibility study, P&L consolidation, and what-if scenario modeling.
• Deadlines and budget managed across a cross-functional delivery team, keeping the project on schedule and on budget.
• Freight optimization initiative that reduced e-commerce shipping costs by 20%+ nationwide. - BFinancial Assistant InternBrazilian Magic Professional Products LTDAJan 2017 - Sep 2017 (9 months)• Payroll, accounts payable, and accounts receivable processing.
• Cash flow forecasting and bank reconciliation analysis.
• Reports and charts identifying spend and revenue trends for management.
• Support to internal, external, and tax audits.
Education
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- IB.A., Business AdministrationIBMR UniversityJan 2022 - Jan 2025 (3 years 1 month)Coursework in innovation, entrepreneurship, logistics, and data analysis, with applied consulting projects.
- A.S., International BusinessMonroe Community CollegeJan 2018 - Jan 2020 (2 years 1 month)GPA 3.7/4.0
• Dean's List
• Honors coursework - LCertificate in English as a Second LanguageLAL Language Center, London, UKJan 2014 - Feb 2014 (2 months)