Luisa Fernanda Franco Royval Business Development and Sales

Sales and Video Commerce Strategy

Firework

Jan 2024 - Mar 2024 (3 months)

Firework is a SAAS video commerce platform for shoppable video, live streaming, and virtual shopping. I supported the sales process by researching company accounts, contacts, and prospects using outreach engagement tools such as Cold Calling, Email Marketing, SalesLoft, LinkedIn Sales Navigator, and Apollo. I worked cross-functionally with the team to set priorities and make key strategic decisions for identifying, qualifying, and pursuing new business opportunities with accounts across multiple industries. Build long-term relationships with key decision-makers at all levels (brands in various industries) in order to close deals and achieve set goals. Act as a strategic advisor and consultant to prospects; understand business goals and obje

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Business Development & Account Executive

NewConfig

Feb 2023 - Mar 2024 (1 year 2 months)

Analyzed customer data to identify trends and create marketing campaigns to drive sales growth. Develop and execute strategic plans to achieve sales targets and expand our customer base. Created highly targeted email lists based on Ideal Client Profiles, leveraging LinkedIn Sales Navigator and other prospecting tools like Zoom info, and Instantly to drive client acquisition and business growth. Developed messaging and content for outline outreach channels. Conducted in-depth discovery calls to understand client needs, challenges, and goals. Own pipeline generation by identifying prospects within our ICP and guiding them through the sales cycle to close and assisting with post-sales onboarding Presented and pitched customized recruiting solu

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Senior Sales Account Executive

Jahani & Associates

Dec 2020 - Feb 2023 (2 years 3 months)

Qualifying sales opportunities and identifying prospect needs. Built relationships with our inbound and outbound leads through virtual meetings. Creating, delivering, and managing client demos/ presentations, quotes/proposals. Identify and understand prospects' challenges, demonstrating value to key decision-makers. Drive forward opportunities within mid and enterprise accounts. Effectively follow up with customers and close deals. Comprehend the objectives, strategies, obstacles, timeframes, budgets, and decision-making authority of the customer. Developing and maintaining business within existing accounts. Upselling and leveraging business from new and established customer relationships. Act as the primary point of contact, ensuring prosp

Sales Account Executive

Porch Group

Oct 2018 - Nov 2020 (2 years 2 months)

Porch provides innovative software solutions, including ERP and CRM, to help businesses run operations. Review, contact, and qualify marketing-generated leads. Manage a pipeline of primarily outbound prospects (about 80%) as well as inbound leads to identify, engage, and develop relationships with potential buyers Cold Calling & DMing Leads: Engage with potential customers who haven't booked calls, maintaining a proactive outreach approach. Experience in conducting thorough research on target accounts and identifying key decision makers. Proficient in conducting effective sales prospecting and outreach via phone, email, and Zoom. Strong negotiation and presentation skills to effectively communicate the value proposition of the software. Fol

Luisa Fernanda Franco Royval

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