Luis Abugaber Sr. Amazon Advertising Specialist at AmpliSell

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Consultant — New Launches & Strategy

Jumpzylla

Apr 2026 - Current (3 months)

▸Led end-to-end new product development for launch, from concept validation to market-ready execution. ▸Engineered a KW + pricing + PPC strategy designed to fast-track keyword ranking and aggressively capture market share from day one.

Product Manager

Hadley Designs

Mar 2025 - Mar 2026 (1 year 1 month)

New Launch Engine: Built a proprietary go/no-go scoring model combining competitor analysis, market size, ranking strength, keyword demand, and revenue forecasting — achieving an 83% launch success rate, regularly earning Amazon's Choice badges and #1 in New Releases. ▸Listing Optimization: Drove consistent CTR and CVR gains by continuously refreshing titles, descriptions, and imagery in response to shifting keyword trends, pricing dynamics, and promotional cycles. ▸PPC Architecture: Designed and maintained a high-efficiency campaign structure with strategic day parting and placement optimization — holding TACoS between 12–18% while scaling spend.

Sr. Amazon Advertising Specialist

Amplisell

Mar 2024 - Current (2 years 4 months)

1. Campaign Management & Optimization: Create and manage SP, SB, SD campaigns. Developed strategies for non-branded, branded, defense and conquest campaigns to boost visibility and conversions. Optimized bids, placements, and budgets to meet target KPIs: TACOS, ACOS, ROAS, CTR, CVR. Ensuring successful launches for new products and sustained visibility. 2. Data Analysis & Reporting: Created Excel macros to automate data analysis and reporting, streamlining optimizations. Prepared client reports with actionable insights and performance metrics. Conducted precise KWS research using tools like H10 and Data Dive. 3. Client Management & Communication: Led client bi-weekly calls to discuss performance, provide recommend

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Responsable superior de marca

LevelUp

Jul 2023 - Mar 2024 (9 months)

I-Supercharged brand growth on Amazon: Executed data-driven PPC & SEO strategies for 14+ brands, utilizing AI and tools like Helium10 for efficient campaign management, boosted avarage sales by 3x across all brands, with +$6,000 ad spent, achieving a ROAS of 4 and reduced ACOS by 19-29% through targeted amazon ppc campaigns (SP, SB, SD). II-Optimized marketing efforts: Analyzed Amazon market trends and competitor strategies to inform campaign decisions. Collaborated with marketing and sales teams to improve content for listings, Store, A+ Content, and Sponsored Brands Ads, ensuring consistency and effectiveness. III-Empowering new sellers on Amazon: Implementation of Amazon LevelUp paid program to 5 Brands and provided 1-on-1 mentorship,

Director Ecommerce

Sandalias Caribeñas

Dec 2018 - Sep 2023 (4 years 10 months)

I-Marketplace Managment: Amazon, MercadoLibre, Liverpool. 1-Market research, Listings and SEO 2-Fulfillment Plan 3-A+ Content 4-Product Launch Campaigns II-Marketplace Ads Campaigns: Amazon Ads, MercadoAds 1-Sponsor Products Ads 2-Sponsor Brands Ads 3-Sponsor Display Ads 4-Optimizations III-Shopify UX-UI 1-SEO 2-Customers Journey Optimization 3-Automation Apps IV-Funnel Campaigns: 1-Google Ads Campaigns 2-Facebook Ads Campaigns 3-A/B Testing 4-Newsletter and Forms Sequences 5-CRM and Mail Mkt 6-Retargeting Campaigns 7-PPC and Targeting Campaign Optimizations V-Data Studio Reports. 1-Multichannel dynamic dashboards 2-KPIS Analysis VI-Software research, other optimizations and digital projects. 1-Software testing fo

Project manager pm

Imagen en Cartón SA de CV

Apr 2016 - Nov 2018 (2 years 8 months)

-Desarrollo e Implementación ERP y CRM: Inventarios, Operaciones, Ventas, Bases Datos, BI. -Analisis Kpis estratégicos. -Precencia Digital: Página web, redes sociales, email marketing. -Desarrollo de nuevas líneas de negocios.

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Business Owner

Abutech

Jan 2012 - Jan 2013 (1 year 1 month)

-Dropshipping model -Social commerce -Marketplaces ecommerce -Desarrollo de proveedores

Luis Abugaber

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