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Lucy Maina  new_releases

About

Detail

Recruiter Specialist | International Recruiter
Nairobi County, Kenya

Timeline

work
Job

Résumé

Jobs verified_user 0% verified
  • freelance
    DTC ( e-commerce) Recruiter Specialist
    freelance
    Jan 2026 - Current (10 months)
  • D
    Paid Media Specialist | Performance Marketing Manager
    Digital Marketing Agency NDA
    May 2025 - Mar 2026 (11 months)
    • Managed Meta & TikTok Ads campaigns for DTC eCommerce brands with monthly budgets of £1,000–£1,500
    • Configured and launched marketing campaigns, ensuring accurate setup, tracking, and delivery
    • Conducted pre-launch QA testing, verifying tracking systems (Meta Pixel, TikTok Pixel, Conversion API)
    • Monitored live campaigns and proactively identified issues, implementing optimizations to improve ROAS and CPA
    • Planned and executed full-funnel strategies (TOF, MOF, BOF) to improve acquisition and conversion rates
    • Built and managed audience segmentation aligned with customer lifecycle stages (acquisition, retargeting, retention)
    • Achieved up to 3.1x ROAS and reduced CPA by over 30% through data-driven optimi
  • Mira Search
    Recruitment Specialist
    Mira Search
    Oct 2023 - May 2026 (2 years 8 months)
  • Ateliero
    Sales Specialist
    Ateliero
    Jun 2023 - Sep 2023 (4 months)
  • NDA
    International Recruiter
    NDA
    Jan 2020 - Aug 2024 (4 years 8 months)