Lucy

I am a senior copywriter and editorial specialist with over seven years of experience across cryptocurrency, fintech, web3, and B2B SaaS, along with earlier work in journalism, healthcare, and academia. I write editorial, CRM, and performance marketing copy, and I am good at turning complex financial and technical subjects into clear, accurate writing that reads naturally. Most of my recent work has been for global crypto and investment platforms, where I write for several markets and adapt copy to different regulatory and cultural contexts. I move comfortably between long-form editorial, newsletters, SEO articles, email campaigns, social media, and ad copy, and I care about factual accuracy and a consistent brand voice. My background in journalism and psychology strengthens my research and helps me write for very different audiences. I write in UK English, I keep to deadlines, and I am a native Setswana speaker with voiceover and translation experience.