Business Analyst
Physics Wallah
Apr 2024 - Current (2 years 2 months)
• Developed a Power BI dashboard for the CFO & other leaders to track and analyze collection and order counts, enhancing data visibility and decision-making. • Analyzed Google Analytics event data to track user behavior, visualize daily traffic, and showcase user stories across various products. • Tracked and analyzed marketing campaign performance using data-driven insights to measure effectiveness, optimize strategies, and improve ROI. • Conducted A/B testing to analyze user engagement, measure behavioral patterns, and optimize product performance based on data-driven insights. • Used Pandas to process and analyze large datasets, extracting key patterns and trends to enhance business insights. • Managed the approval process for ince