Senior Marketing Data Analyst
Emet Digital
Feb 2022 - Jan 2024 (2 years)
Streamlined ETL workflows using GTM, SQL, and Python to build data models and dashboards, automating reporting to boost efficiency. Developed a 50+ KPI tracking system using GA4, driving profit, growth, and customer retention. Provided data-driven insights to executives, optimizing operations and customer experience. Implemented automated data validation and applied algorithms to enhance marketing strategies, managing the entire data pipeline from parsing to deployment.