Luciana Isabel Avila Rodriguez

Marketing Coordinator and Operations Specialist with experience managing digital commerce ecosystems, analyzing marketplace performance, and optimizing workflows across Shopify, WordPress, Amazon, Etsy, Faire, and TikTok Shop platforms.

Experienced in product catalog management, marketplace monitoring, pricing and promotion analysis, and digital campaign reporting. Skilled at reviewing operational data, identifying reporting inconsistencies, and translating analytics into actionable insights. Expertise in coordinating marketing workflows, managing vendor relationships, overseeing campaign execution, and tracking performance metrics to support informed decision-making.

Recognized for developing clear documentation, streamlining operational processes, and facilitating collaboration between creative, marketing, and leadership teams.

Extensive experience working with remote global teams and external partners, maintaining organized workflows, accountability, and alignment with strategic goals.

Analytical mindset supported by a Computer Science background, enabling structured data validation, logical problem-solving, and precise documentation. Proven ability to operate independently in remote environments while maintaining operational accuracy, quality control, and high-standard reporting.