Lucia Donoso Creative, crearive direction, fashion marketing and

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Writer

-Marie Claire Colombia

Apr 2024 - Jun 2025 (1 year 3 months)

Editorial writing for the launch of the digital magazine in Colombia.
Coverage of events such as Bogotá Fashion Week.
Content creation and trend analysis for social media.

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project manager

Footnote Creative Agency

Jul 2023 - Current (3 years 4 months)

Managed creative teams in strategy, copywriting, and campaign design, ensuring that all projects aligned with client objectives. Developed branding strategies and conducted thorough campaign performance analysis to drive results. Maintained direct client alignment to ensure objectives were met, fostering strong relationships through consistent communication. Additionally, utilized customer service skills to enhance client interactions, gathering feedback and new project requirements directly from clients, which contributed to improved project outcomes. Employed a tech-savvy approach to streamline processes and enhance team collaboration, ensuring efficient project execution.

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Creative Junior

Tag Influence

Nov 2022 - May 2023 (7 months)

As a Creative Junior, I was responsible for the strategy, development, and oversight of influencer marketing campaigns, which included sourcing and selecting creators to align with brand objectives. I directed content and maintained quality control over all deliverables, ensuring they met the highest standards. Additionally, I planned and analyzed the performance of executed campaigns to optimize results. My role also involved direct client communication to pitch campaigns, providing management and oversight throughout the campaign lifecycle, which enhanced client relationships and ensured transparency in result tracking.

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Intern in marketing and graphic design

Jul 2022 - Oct 2022 (4 months)

Lucia Donoso

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Lucia Donoso

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