Business Analyst
Wiz
Jan 2019 - Jan 2020 (1 year 1 month)
• Implemented Salesforce CRM, increasing lead conversion rates by 20%.
• Optimized sales funnels, reducing customer acquisition costs by 15%.
• Led Salesforce and HubSpot implementations, customizing these platforms to meet client needs, which involved presenting technical workflows, data integration strategies, and automation features to stakeholders, effectively translating complex functionalities into actionable business benefits. For instance, I demonstrated how Salesforce dashboards could optimize sales pipelines, reflecting the structure of technical product pitches.
• Advocated for internally developed digital tools (e.g., chatbots, websites) by showcasing their technical architecture, user interfaces, and ROI, emphasizing ease