Luana Yue Fen Choo

I'm a customer-focused professional with expertise in driving client success and managing complex projects in digital education and e-commerce. My career has been built on helping organizations maximize the value of their technology investments while delivering exceptional customer experiences. My core strengths include: Strategic Account Management: Successfully managed portfolios worth £4M ARR at BibliU while building strong relationships with Tier 1 publishers at VitalSource. Solution-Oriented Approach: Skilled at analyzing customer data to identify trends and develop tailored strategies that improve engagement and retention. Operational Leadership: Experience managing full project lifecycles from implementation to ongoing optimization. Entrepreneurial Mindset: Founded and grew an e-commerce business, handling everything from operations to customer experience. I'm particularly passionate about: Transforming customer challenges into growth opportunities Bridging the gap between client needs and product development Building processes that scale with business growth With proficiency in Salesforce, data analysis tools, and cross-functional collaboration, I bring both technical and relationship-building skills to every engagement.