Luis Ramon Bonet Alcantara

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Sales and MKT Director

Rentokil TERMINIX

Feb 2024 - Current (1 year 4 months)

Budget 40MUSD 80% D2C 20% B2B • Managed MKT, Sales. • Key performance strategies (KPIs) for staff empowerment • In charge of CRM and lead generation • Operate daily business operations. • Developing and implementing growth strategies according to plans • Training managers and staff. • Creating and managing budgets. • Evaluating performance and productivity. • Researching and identifying growth opportunities. • Gross margin Evaluation • Generating reports to GM

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Country Managing Director LATAM

T-ROC

Jul 2019 - Current (5 years 11 months)

- The Revenue Optimization Companies (T-ROC) is home to four sales solutions companies that enable clients to fulfill all of their sales performance needs - The Retail Outsource (TRO): an in and out of store sales performance management company. Mobile Insight (MI): real-time field reporting and business intelligence - The Consumer Insight (TCI): full-service customer experience analysis - SYMBITS: managed IT services. Working in synergy, these four companies form a complete ecosystem for running, managing, and maximizing the productivity of institutional efforts.

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Country Manager

T-ROC (The Revenue Optimization Companies)

Jun 2019 - Jan 2024 (4 years 8 months)

Retail Solutions Services, SaaS, Promoters, 3900 employees, D2C 60% B2B • Managed IT, MKT, Finance, RH, Operations, Sales, Legal. • Key performance strategies (KPIs) for staff empowerment • In charge of Leads creation in HubSpot • Overseeing daily business operations. • Developing and implementing growth strategies according to BP • Training managers and staff. • Creating and managing budgets. • Open new markets Colombia, Peru, Chile. • Improving revenue 10% to 18% • Hiring employees and manage high performance team. • Evaluating performance and productivity. • Analyzing accounting and financial data. • Researching and identifying growth opportunities. • ROI Evaluation • Generating reports to the board

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VP Sales & Mkt

Infiniti Loyalty Group

Jul 2014 - Jun 2019 (5 years)

Loyalty, fulfillment, logistics, SaaS, 200 employees in Mexico, • Marketing rewards points and programs of loyalty to Premium companies • I developed the commercial and sales structure, MKT, after sales service, affairs, and operations departments • Achieved an increase sales over 35% vs LY • Startup of MOONOFF company in Mexico • I introduced the concept "Drop Shipping" • Implemented the strategies of logistics, after sales service, Mkt & Tdmk • Startup of a new Chinese company "Makena" at the mexican market (Soriana, Chedraui, Walmart, Comercial Mexicana, Distributors) • Managed all departments since the beginning • Built a new conception of team • E-commerce management

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VP Sales and Marketing

Infiniti Loyalty Group

Mar 2014 - Jul 2019 (5 years 5 months)

- Marketing rewards points and programs of loyalty to Premium companies. I developed the commercial structure, MKT, after sales service, affairs, and operations departments. - Implemented the strategies of logistics, after sales service, mkt & tdmk Startup of a new Chinese company "Makena" at the mexican market (Soriana, Chedraui, Wal*mart, Comercial Mexicana, Distributors)

Sales Director

Bose Corporation

Jan 2008 - Dec 2013 (6 years)

- Increased sales of 600% in 6 years. Implemented strategies of Sell Out at point of sale - Increased the effectiveness of the Forecast of the 50% at the 95%. I opened my new key customers such as Costco, Sears, Sanborns, HP, BBY, MLG, Cadbury among others - I manage logistics department about 2 years. I established advertising and marketing strategies as my responsibility. I got the fastest growing as subsidiary globally in Bose

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Sales Manager

Philips Domestic Appliances

May 2005 - Jan 2008 (2 years 9 months)

- I managed an increase of participation of market of the 4% to the 11% during 2006. I managed sales of $14 million USD in that year - Managed the positioning of the category “Personal Care” in first place in the Department stores. Coordinated successful strategies in conjunction with logistics which enabled us to achieve a fill rate of 95%

National Sales Manager

Philips

Mar 2005 - Jan 2008 (2 years 11 months)

• Managed an increase of participation of market of the 4% to the 11% during 2006 • Managed sales of $14 million USD in that year (23% of the total budget) • MKT and TDMK strategies were at my charge • Multicultural team leader • Managed the positioning of the category "Personal Care" in first place in the Department stores all around Latam (Col, Peru, Chile, Venezuela, Panama, Arg) • Coordinated successful strategies in conjunction with logistics which enabled us to achieve a fill rate of 95%

National Account Manager

LG Electronics

Dec 2002 - Mar 2005 (2 years 4 months)

80% B2B • Increased market share of LG in Liverpool from 14% to 22% • Managed the Flat TV category in Elektra as the top seller • Increased the number of stores from 200 to 450 • Managed the budget and part of the decisions of MKT and TDMK department • Successfully introduced the category of IT in departmental chains • As a team leader increase the incomes of the sales people

National Key Account Manager

LG Electronics

Mar 2002 - Apr 2005 (3 years 2 months)

- Develop and monitor the P&L, Forecasts, Metrics and KPI's, manage mass- media advertising, POS, Merchandising, Promotions and Partnerships, achieved constant growth year after year.

Senior Account Manager

Samsung

Jun 2000 - Dec 2002 (2 years 7 months)

1200MUSD• 200% D2C 80% B2B • Opened 13 new key customers • Developed B2B, distributors, and wholesalers' channels, thus achieving an increase in sales of 62% • Increase 50% of market share at my channel

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Key Account Manager Senior

Samsung Semiconductor

Apr 2000 - Mar 2002 (2 years)

Area, Mexico Sales and Service to department stores, Liverpool, Palacio de Hierro, Sears, Sanborns, such as Wal*Mart, distribution centers and Whole sales, BtoB interchanges, national client search, share campaigns, and events for each selling channel, stock control, promoters, forecast and strategic planning for IT(computers and parts), White woods, Digital cameras, Home Entertainment, audio, RAC. Develop and monitor the P&L, Forecasts, Metrics and KPI's, manage mass-media advertising, POS, Merchandising, Promotions and Partnerships, achieved constant growth year after year.

Jr. Manager Telemarketing

HSBC

Jan 1996 - Nov 1999 (3 years 11 months)

Area, Mexico Responsible for supervising the telemarketers in persuading the customers or individuals to buy the products and services and is accountable for recruiting, leading and mentoring an inbound and outbound call center of the bank operations and offer the products to cardholders. This job it was part time because I was studiying at the same time

Luis Ramon Bonet Alcantara

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Luis Ramon Bonet Alcantara