Lourdes Duran

Customer Experience Senior Manager – CX Projects, Digital & CRM

Nissan

Sep 2022 - Dec 2024 (2 years 4 months)

• Responsible for CRM Lead Management: Definition of lead targets by model, channel, etc. Analysis of results and collaboration with the communications team to develop retail and branding campaigns. Achieved a 65% growth in sales from leads between 2023 and 2024 (Digital sales%). • Coordination and Implementation of CX/UX Projects: Managed the execution of CX Projects collaborating across various business areas and key suppliers. Agile methodologies and tools such as Jira, ClickUp and Trello. • Budget Management: Defined and monitored the budget allocated for project development, including website platforms, chatbots and outsourced lead support services. • UX Reporting Implementation: Tracked website and chatbot platform metrics, such as he

Product & Marketing Senior Manager (CMM)

Nissan

Jan 2018 - Aug 2022 (4 years 8 months)

• Product Planning and new launches: Responsible for planning the Nissan Frontier product line and potential future launches, including vehicle planning specifications and lifecycle. • Medium-Term Business Plan Development: Supported Product Program team to build and negotiate of mid-term business plan, including price strategy, grade mix, sales channels, volume and profitability projections for project approvals (e.g., National Production Frontier and the 2022 new model). • Brand Strategy Development: Collaborated with the Advertising team to develop brand strategies and communication briefs, including defining campaign claims, key visuals, and target customers. • Go to Market Launches: Led cross-functional teams (Engineering, Sales, L

Brand Manager

Nissan

Apr 2017 - Dec 2017 (9 months)

• Responsible for key models in the passenger vehicle platform (Kicks, Note, March). • Led the launch of the Kicks in the Argentine market: Responsible for pricing strategy, competition analysis, internal and press presentations, and product training for the dealer network, achieving a market share of 8.6% in Q1 2018. • Constant analysis of the market and competitor strategies, positioning, and competitiveness. • Design and implementation of new versions: 360° collaboration with Sales, Engineering (Argentina and LATAM), After-Sales, and other departments. This includes Kicks Special Edition (400 incremental units in 2018) and Versa Sense AT, focusing on fleet customers such as rental companies (750 units – 18% of total Versa sales in 201

Brand Manager

General Motors

May 2015 - Mar 2017 (1 year 11 months)

• Responsible for Leading Models: Managed key brand models including S-10, Tracker, Captiva, Sonic, and Montana. • Launch of New Model Years: Coordinated the launch of S-10 (2016) and Tracker (2017) models, defining equipment specifications, positioning strategy, and internal and press presentations. Acted as the brand spokesperson for press interviews and training sessions. • Market Share Growth for S-10: Implemented a 360° go-to-market strategy, successfully establishing the S-10 as one of the brand's leading models. Increased market share from 7.4% in 2014 to 10.6% in 2016, with peaks of 14%. Led the launch event in Salta, collaborating on the briefing, message definition, and press activities. • Pricing and Commercial Conditions Str

District manager - Corporate Sales

General Motors

Jul 2010 - Apr 2015 (4 years 10 months)

• Dealership and Direct Client Management: Managed 50% of the dealership network and direct clients (e.g., HERTZ). Built and maintained strong relationships with dealership owners, sales managers, and sales representatives to organize volume deals and provide support in face-to-face negotiations. • Competitive Pricing Analysis & Commercial Proposals: Conducted competitor pricing analysis and prepared tailored commercial proposals, such as Corsa Cargo for telecommunications companies. • Development of Commercial Policies & B2B Marketing Plans: Created and implemented commercial policies for the department, along with B2B marketing plans, including prepaid service offers in collaboration with the aftersales department and a new sales polic

Sr. Commercial Analyst

General Motors

Aug 2006 - Jun 2010 (3 years 11 months)

P

Finance Analyst

Plan de Ahorro Chevrolet

Dec 2004 - Aug 2006 (1 year 9 months)

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Finance Intern

Plan de Ahorro Chevrolet

Nov 2003 - Nov 2004 (1 year 1 month)

Lourdes Duran

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