Lourdes Waleska Bárcenas Chang Area Manager

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co-owner; retail clothing store

TIENDA TOÑITA'S S. DE R.L.

Led the execution of a software program which controlled inventories, accounts receivables and the billing module of 1,450 customers, resulting in a 5% overdue reduction. •Negotiated with national and foreign suppliers payment conditions and promotional support to help improve the store's sales. •Supervised and coached the store's employees by driving them to team work and improved customer service.

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Startups

INVERSIONES HABA / LUNASA CO

During my sabbatical period, created the organizational and marketing strategy for a low budget ground coffee commercialization for the Honduran market. •Administered the accounting and invoices in a monthly fashion to maintain costs to a minimum. •Created an online store for handmade earrings for the US market through the Shopify platform.

Commercial Administrative Manager / Control & Analysis Team Leader

Cervecería Hondureña

Led a working capital project in liaison with the sales force focused on 3,000 retailers obtaining a 7% increase in volume. •Implemented in conjunction with BAC Credomatic a credit card initiative directed at 4,000 retailers and 320 routes with POS devices resulting in a 15% sales increase in these customers. •Designed a report for the sales department with automated features with the support of the systems engineer. •Communicated the relevant findings and the corrective action items taken by the Control & Analysis Team in the weekly Commercial Meetings to support the sales discount program of the beer division unit, which resulted in $30 M yearly savings for the 2018 – 19 period.

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Regional Customer Service Manager

Designed and implemented a Customer Perception Survey across the country for Presidency and Commercial Vice-presidencies decision making which allowed better service model implementations. •Team member in the project to design and implement the Contact Center in Honduras for Industrias La Constancia (El Salvador) & Cervecería Hondureña (Honduras) to service 50,000 customers with the aid of 30 customer service agents and 120 tel-sales agents. •Designed and implemented the CRM system with support from our supplier (Siebel software – Oracle owned) with integrations of both the customer's transaction system and employee system (which allowed overdue tickets to be escalated to higher levels of the organization). •Prepared the job description

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Market Research Agency – Project Director

Métrica Latina

Designed methodologies for quantitative studies and implemented the complete cycle, from the customer's proposal to presenting the corresponding results. •Strengthened internal processes to guarantee a smooth compliance of the agreed deadlines with the customer. •With my associate, held face to face meetings with customers from a wide array of industries (FMCG, retail, construction, etc…) to understand their market information needs. •Maintained a regular communication with our customers to exchange relevant information as well as to communicate important milestones of the studies. •Created a digital strategy for omnibus studies through robust databases to assure a steady income for the agency.

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National Credit Manager / Control & Analysis Team Leader

Managed a $28 M credit portfolio including distributors, key accounts, beer and soft drinks deposits and retailers with achievements of 10 days reduction and 8% of past-due balance improvements. •Designed tools to analyze each customer for better decision making and achieved automation with the support of the systems engineer. •Improved the Credit-Sales relationship becoming a business partner for the commercial area through improved communication and service level agreements. •Designed and implemented procedures for a proper alignment and standardization of the Credit Department and Telecollection which resulted in 25% reduction of past-due balances. •Led the monthly Credit Committees with Sales, Distribution & Finance Vice-presidenci

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Executive Advisor – half time

Implemented a Texaco gas station in Yojoa from the beginning to end, contemplating vendor options for the different equipment needed, hiring processes and designed the procedures needed for a smooth management. •For the gas station and the convenience store, designed controls and reports for the banking and accounting process to facilitate the owners visibility of the business. •As a best practice, incorporated Smart Cash Technology to minimize risks in the money handling by the Customer Service Reps in the gas station.

Lourdes Waleska Bárcenas Chang

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Lourdes Waleska Bárcenas Chang