L

Lorina Kolosova

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Cyprus

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work
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  • AI Digital
    Digital Group Head (Ad Operations)
    AI Digital
    Jan 2024 - Current (2 years 8 months)
    Managing end-to-end campaign execution across advertising platforms: DV360, META, TTD, Xandr, Amazon, etc. Handling data by creating and managing owned segments, as well as identifying and testing external data sources. Monitoring the achievement of quarterly, semi-annual, annual media KPIs and evaluating the effectiveness of the digital strategies and tactics across digital channels (OLV, Social networks, Display, Search etc.). Analyzing advertising campaigns and preparing post-campaign reports (Excel, PPT) for clients and management. Working with analytics tools: Google Analytics, DCM, Campaign manager 360, MediaScope, Nilsen, IAS, OMI, Double Verify, SimilarWeb. Control of financial billing of campaigns on a monthly basis. Participating
  • Sanofi
    Digital Specialist (Lead of 6 OTC brands) // Brand manager
    Sanofi
    Mar 2022 - Dec 2023 (1 year 10 months)
    Developing and implementing a 360-digital strategy to execute on the plan for target audience reach (consumers, physicians, pharmacists) and online sales for the year/quarter/month by brand. Manage awareness and performance channels. Developing and implementing content strategy including branded websites, educational articles and projects, multimedia content (banners, videos, info-cards, rich-content, pack shots). Monitoring the effectiveness and fulfillment of advertising campaign targets. Post-campaign analytics, optimization between and within channels; transparent demonstration of results. Controlling the realization of the category marketing budget. Analyzing the market, product and marketing communications of competitors. Searching fo
  • O
    Digital Group Head (FMCG - Nestle, Purina, Nespresso)
    OKKAM X (Dentsu X)
    Jan 2020 - Mar 2022 (2 years 3 months)
    Developed comprehensive digital strategies for client brands (both annual global strategies and product-specific strategies). Tactical media planning for advertising campaigns (Digital 360: OLV, Social networks, Banners, Search, Special Projects, Influencers). Monitoring the key advertising and marketing metrics and evaluating the effectiveness of the digital strategy. Monitoring the achievement of quarterly, semi-annual, and annual media KPIs. Analyzing advertising campaigns and preparing post-campaign reports (Excel, PPT presentations). Working with Google Analytics, YandexMetrika, DCM, Campaign manager 360, Weborama, MediaScope, Nilsen, IAS, OMI, Double Verify, SimilarWeb. Control of financial closure of campaigns on a monthly basis. Par
  • H
    Digital Group Head (Telecom - Beeline, FMCG, Travel, Fashion)
    Havas media (ADV Group)
    Oct 2017 - Jan 2020 (2 years 4 months)
    Led strategic and tactical media planning for high-impact advertising campaigns across FMCG, Telecom, Travel, and Fashion industries. Managed negotiations and media placements with digital and offline platforms to ensure optimal visibility and ROI. Acted as a key liaison between clients and internal teams—including account managers, legal, finance, and developers—to drive results on both ongoing and new business projects. Delivered compelling client presentations, showcasing campaign performance, insights, and strategic roadmaps. Proficient in media and analytics tools: iStar, Atelier, Comscore, Adriver, Adfox, DoubleClick. Supervised a team of five, overseeing flawless campaign execution, meeting KPIs, ensuring profitability, and managing
  • I
    Programmatic and Social media Group Head
    I.COM agency
    Jul 2016 - Oct 2017 (1 year 4 months)
    Developed and executed tactical media plans for multi-channel advertising campaigns, supporting client acquisition and brand growth. Participated in competitive tenders and RFPs, delivering compelling media strategies backed by performance data and market insights. Managed end-to-end campaign execution across platforms including DV360 (DBM), Google Ads, MyTarget, META, VK, and RTB self-service platforms. Optimized campaign performance using Google Analytics and Yandex Metrica, consistently achieving KPIs related to ROI, CTR, CPA, and conversion rates. Led a team of 3 specialists, ensuring on-time delivery, KPI alignment, budget efficiency, and campaign profitability. Maintained strong client communication, providing strategic recommendation