Lorien Strydom Content Strategist | SEO | AI Agent Engineer

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Digital Marketing Associate

Nov 2024 - Dec 2025 (1 year 2 months)

As a Digital Marketing Associate, I played a pivotal role in developing and executing comprehensive digital marketing strategies that enhanced brand visibility and engagement. My responsibilities included managing campaigns across various platforms, utilizing tools such as HubSpot, Google Ads, and Meta Ads Manager to optimize performance and drive conversions. I also focused on audience segmentation and email marketing through Klaviyo, ensuring tailored communication that resonated with our target demographics. Additionally, I was responsible for creating and maintaining our standard operating procedures (SOP), which streamlined our marketing processes and improved team efficiency. This attention to detail in documentation supported our ove

SEO Content Strategist

Wishpond Technologies

Jul 2024 - Aug 2025 (1 year 2 months)

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Messaging Strategist

EyeCarePro Inc.

Mar 2024 - Jul 2025 (1 year 5 months)

SEO Executive

EXANTE

Nov 2023 - Current (2 years 6 months)

As an SEO Executive, I was responsible for developing and implementing effective SEO strategies that enhanced our online visibility and drove organic traffic. My role involved managing content across various platforms, optimizing it for search engines, and conducting thorough keyword research to ensure alignment with user intent. I utilized content management systems and WordPress to streamline our content publishing process, while also engaging in content writing and proofreading to maintain high-quality standards. Additionally, I leveraged tools such as Ahrefs, Google Analytics 4 (GA4), and Google Search Console to analyze performance metrics and refine our strategies. I also focused on local SEO and link building to improve our search ra

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FINANCE WRITER

Nudge Global

May 2023 - Nov 2023 (7 months)

As a Finance Writer, I specialized in content creation focused on financial education topics, ensuring that the material was tailored for the South African market. My responsibilities included covering news items related to finance and the economy for both South Africa and the UAE, utilizing my skills in market research and SEO to enhance visibility and engagement. Additionally, I managed content through various content management systems, optimizing it for search engines and ensuring high-quality standards through thorough proofreading. While my primary focus was on written content, I also leveraged my video editing skills to create and edit supplemental videos that were distributed on social media and shared with clients' internal employe

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Content Manager

Dentaly.org

Feb 2022 - Current (4 years 3 months)

As a Content Manager, I was responsible for overseeing the creation, editing, and publication of engaging content across various platforms. I collaborated closely with writers and designers to ensure that all materials aligned with our brand voice and marketing strategies. Additionally, I utilized HTML skills to edit web pages and enhance the overall design of our online content, ensuring a seamless user experience and effective communication of our messages. This technical proficiency allowed me to contribute to the visual appeal and functionality of our digital presence, further supporting our content objectives.

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Financial Writer

The Balance

Jul 2021 - Dec 2022 (1 year 6 months)

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EXECUTIVE COUNTRY MANAGER

Financer.com US

Jun 2021 - Oct 2023 (2 years 5 months)

Content planning and strategy for the US market Nurturing partnerships with financial affiliates Performing site audits and ongoing SEO Managing finances and revenue generation P O RT F O L I O FINANCIAL COPYWRITER lorienstrydom.journoportfolio.com/

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Executive Country Manager

Financer.com

May 2021 - Current (5 years)

- Manage content production for Financer.com - U.S. Manage affiliate partnerships. Product management - Ongoing site audits. Manage social media channels. Finance reporting

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Copywriter

Quantumrun Foresight

May 2021 - Mar 2022 (11 months)

Copywriter

Campaign Creators

Jan 2021 - Jun 2021 (6 months)

- Engaged in copywriting for various campaigns, focusing on eCommerce initiatives to drive sales and customer engagement. - Created compelling content for newsletters, web copy, and maintained a strategic blog calendar to enhance brand visibility and audience interaction. - Utilized HTML skills as part of the content editing process, ensuring that web pages and designs were optimized for user experience and aligned with campaign objectives.

COPYWRITER

Campaign Creators

Jan 2021 - Jun 2021 (6 months)

As a Copywriter, I was responsible for crafting compelling copy for various ecommerce client campaigns, newsletters, and marketing materials, ensuring that all content resonated with target audiences and drove engagement. I also developed persuasive copy for ecommerce sales landing pages, optimizing for conversions and enhancing the overall customer experience. Additionally, I utilized WordPress to publish content, regularly editing and updating materials while also contributing to the design aspects, which helped maintain a cohesive brand presence across digital platforms.

COPYWRITER

Olly Olly

Oct 2020 - May 2021 (8 months)

Copywriting for client SEO campaigns Copywriting for local SEO client campaigns

Copywriter

Olly Olly

Oct 2020 - May 2021 (8 months)

- Copywriting for SEO clients. Local SEO content development

DIGITAL PROJECT MANAGER

Webtools

Jul 2020 - Apr 2021 (10 months)

As a Digital Project Manager, I was responsible for leading digital marketing initiatives for clients in the medical industry. I oversaw a diverse team of developers, SEOs, copywriters, designers, and PPC specialists to ensure the successful execution of projects. My role included copywriting for client SEO campaigns, conducting client meetings and onboarding, and developing comprehensive content strategies, as well as managing PPC and social media campaigns. Additionally, I utilized HTML skills as part of editing content, web pages, and designs, which contributed to enhancing the overall quality and effectiveness of our digital marketing efforts.

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Digital Project Manager

Webtools, LLC

Jul 2020 - Apr 2021 (10 months)

- Digital marketing for clients in the medical industry. Oversaw a team of devs, SEOs, copywriters, designers, and PPC specialists. - Client meetings and on boarding - PPC and social media campaigns. Copy editing and approval for client content projects. Content strategy for clients

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Content Strategist

NANOS - AI MARKETING

Jul 2020 - Aug 2020 (2 months)

- Social media planning and content creation. Web content development. Copywriting and copy editing. Content strategy and planning

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Client Specialist

Express Writers

Nov 2019 - Jul 2020 (9 months)

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Freelance Copywriter

Liquorice DigitasLBi

Aug 2013 - Dec 2016 (3 years 5 months)

- Copywriting for a variety of popular brands throughout South Africa.

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Content Manager

JLT Creative

Nov 2010 - Current (15 years 6 months)

- Managing content production for agency clients. Overseeing team of copywriters, editors, and content strategists. Establishing new client partnerships - Content creation for ecommerce clients

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FREELANCE COPYWRITER

Various Clients

Jan 2010 - Nov 2023 (13 years 11 months)

Copywriting and content management for clients in the B2B, SaaS, finance, health, and tech industries Content planning, strategy, and hiring of additional team members

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BOOKKEEPER

Botha Roodt

Feb 2007 - Dec 2009 (2 years 11 months)

Monthly bookkeeping to trial balance Weekly wages and monthly payroll Monthly trust account reconciliation Debtors and creditors management

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HR Manager

Botha Roodt

Jan 2007 - Dec 2009 (3 years)

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CREDIT CONTROLLER

FoodCorp S.A

Jan 2006 - Jan 2007 (1 year 1 month)

Handled the company's biggest chain store account with a turnover of ZAR 90 million+ monthly Monthly site visits to retail customers Performed administrative duties for Credit Manager

Credit Controller

PARMALAT COLOMBIA S.A

Jan 2005 - Dec 2006 (2 years)

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CREDIT CONTROLLER

Parmalat SA

Jan 2004 - Dec 2005 (2 years)

Account management for retail customers Daily delivery schedules across the country Account and bank reconciliations Order processing and administrative duties

Lorien Strydom

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