Digital Marketing Specialist •
MICROXCHILE, Microscopy SA
Oct 2021 - Current (4 years 9 months)
Digital Strategy & Positioning:
• Develop brand image and online presence across social media platforms
• Drive positioning of +10 international equipment brands
• Execute content strategies that connect with specialized audiences
Campaigns & Content:
• Design videos & posts for educational webinars, ebooks, and specialized talks
• Translate and localize strategic content for local markets
• Showcase success stories demonstrating real product impact
• Promote participation in strategic industry events
• Produce videos and marketing materials for sales team
• Feature high-complexity equipment installations
Results:
Consistent flow of qualified leads
Expanded reach across multiple brands
Valuable market insights for strategic decision-m