Lorena Johansen Chávez 360° Marketing Director

P

Head of Marketing

Poster SAS

Jan 2023 - Apr 2024 (1 year 4 months)

In charge of analyzing the results recurrently to detect business opportunities; launching and positioning the brand based on these analyses. Responsible for generating digital channel strategies and supervising their execution across the LATAM region. Accountable for guiding the teams responsible for content creation across a range of online channels, encompassing email, website, SEO, SEM, and social media. Additionally, I am charged with the responsibility of devising fresh approaches to optimize our performance. I report my results weekly to the Business Expansion Manager in LATAM and to the CEO in Ukraine.

Head of Marketing

morgana

Jan 2022 - Jan 2023 (1 year 1 month)

I was in charge of launching the brand: creating the go-to-market planning and coordinated product launch and positioning strategies including social media, email Mkt, PR and paid media. I collaborated closely with the product team throughout the development of the website, user experience, and communication aspects. Together, we delved into the buyer persona analysis to enhance the site's performance and user satisfaction. I was in charge of the growth department, generating the strategies in different channels, monitoring and presenting their results; with the strategies created, in 8 months we increase site visits by 149.2% and quotes by 104.7%. My role involved developing targeted strategies for each stage of the funnel to boost mortgag

Regional Head of Marketing

Ya Ganaste

Jan 2021

I was responsible for designing the launch strategy and operational workflow for local markets, taking into account the unique requirements of Ya Ganaste and FullCarga in each one of this. I led the social media strategy, managing to have a single regional account of more than 56 accounts between official and unofficial. We managed to increase in 3 months the positive sentiment from 0% to 35%. The strategy I implemented successfully reduced the cost per device in e-commerce by 85%, bringing it down from $39 USD to $6 USD. I oversaw site delivery for each country, ensuring a seamless follow-up process. Additionally, the site improvements led to a remarkable 303% increase in new users and a 10% reduction in bounce rate.

Senior Account Director

VMLY&R

Jan 2019

I was responsible of the relationship building with UNITEC and Saḿs to strengthen bonds and grow business for the agency. I coordinate different departments for the correct delivery of different projects for Saḿs Club, among which was El Buen Fin, one of the most important campaign of the year for the brand, this campaign increased seasonal sales for the brand by 1%.

Director of adquisition and use

Banco Azteca

Jan 2019 - Jan 2021 (2 years 1 month)

I was in charge of launching Tomiin's B2B and B2C apps in online and offline channels, so i was responsible for attracting new customers to the apps, the strategy i implemented achieved 450K users in 5 months when the annual goal was 1M, at the middle of the year the goal change to 500K users, with 80% less of the budget and we achieved the new goals in less than a year. I created the digital strategy for both branding and performance (own and paid media), the branding strategy manage to increase brand perception by 60% at the test sites, while in the performance strategy, we optimize the cost by 98% (from $144 USD to $2.88 USD). Responsible for coordinating the different internal and external departments for the correct implementation of t

T

Regional 360° brand leader

TERÁN/TBWA

Jan 2016 - Jan 2019 (3 years 1 month)

I represented the agency and effectively communicate the company point of view and recommendations for Nissan LATAM and Michelin, Infiniti & Grupo Formula. I managed and design the correct working process between different teams (ATL, digital, BTL and Media) for the delivery of 360° campaigns, ensuring the unification of messages and creative line of the projects for both brands.

I

Senior Account

Incubo WUNDERMAN Havas Worldwide Grey 360°

Jan 2009 - Jan 2016 (7 years 1 month)

In charge of attracting new clients, increasing the number of accounts by 21%. I was responsible for generating growth plans with current clients which I achieved in a 12%. I was in charge of the coordination of internal team to develop and delivery of strategies and advertising campaigns for LG Electronics and Ferrero Rocher. Member of the Silver Effie winning team of the Ferrero (Nutella) campaign "¿Qué desayunaste?" I was responsible for the development, counseling and monitoring of strategies and advertising campaigns for Dos Equis. Member of the Silver Effie winning team of the Dos Equis campaign "The most interesting men". I was involved and supported the delivery of the brand's annual strategy. In charge of relationship building with

Lorena Johansen Chávez

About

Detail

Timeline

Résumé