Lorena del Valle Rodríguez Molina

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Account Director

La Escalera de Fumío

Aug 2021 - Current (4 years 2 months)

- As an account director in an advertising agency, I ́m responsible for overseeing and leading all aspects of the process, from planning and budgeting to execution - Including the coordination of different teams: planning, the creative, pr and digital to make sure projects meet their intended goals.

Digital Account Director

Apple Tree Communications

Jun 2019 - Jun 2021 (2 years 1 month)

- Developing communication strategies end-to -end (benchmark, analysis, strategic plan overview, tactical actions definition, setup of objectives and KPI...) Optimizing digital campaigns to achieve optimal success as measured by KPIs (CTR, CPM, CPCs) - Coordinating media actions for product release or company announcements (digital broadcasting, influencers, content creator, celebrities,...) Digital platform conceptualization, development, and implementation supervision. - Deep-dive into analytics and campaign analysing to translate qualitative data into recommendations and insights. Involved in PR projects from planning, conceptualization, coordination and implementation. - Monitoring trends and measuring effective benchmarks to identif

A

Founder

Ablo Consultancy

Aug 2018 - Apr 2021 (2 years 9 months)

- Ablo is a comms boutique agency founded in Singapore that offers an all-guiding communication service to help their clients to fulfill their marketing needs.

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Digital Communications Specialist

Tinkle International

Jul 2014 - Jul 2018 (4 years 1 month)

- I moved to Singapore in 2014 to help establish and build the local office of Tinkle, were we consolidated and managed a multidisciplinary, multicultural, and multilingual team able to work in 8 countries in 5 different languages. - New business development process by supporting with pitch preparation, research and presentation. Developing and managing Social Media strategies from end to end (goals and KPIs definition, audience segmentation modelling, creative assets validatio - Optimizing digital paid campaigns to achieve optimal success as measured by KPIs (CTR, CPM, CPCs). Social Media content creator, creating and distributing social media content across all social channels including, but not limited to Instagram, etc - Social Media

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Account Executive

GREY GROUP SPAIN

Nov 2012 - Jun 2014 (1 year 8 months)

- Design and implementation of online communication strategies Community management • Press Office Online and Offline • Analysis and reporting to clients • Department’s administrative management

O

Brand Manager

Oerreeme

Jun 2011 - Dec 2012 (1 year 7 months)

- Brand’s redesign Web page design, structure and SEO • Head of Press Office • Strategic planning and implementation of Oerreeme’s social channels • Suppliers Management

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Social Media strategy and community manager

Oerreeme

Nov 2010 - Dec 2012 (2 years 2 months)

- Design and execution of Online PR plans. Communication strategies implementation. • Community Managers coordination • Bloggers and influencers management for brand events. • Oerreeme’s blog content planning and writing

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Community manager and writer

Ecos Magazine

Aug 2010 - Nov 2010 (4 months)

- News search and writing for the printing and digital edition. Company’s Facebook creation and management. •Klett’s company blog project development.

Lorena del Valle Rodríguez Molina

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Lorena del Valle Rodríguez Molina