Lorena Cala

Creative Designer and Art Director with over 10 years of experience developing visual communication systems, branding, motion graphics, and integrated campaign assets for public institutions, global organizations, startups, and cultural projects. Experienced in translating strategic goals into scalable visual frameworks across digital, print, motion, and presentation formats, with strong skills in cross-functional collaboration, brand consistency, and high-quality creative execution in fast-paced environments. Proficient in Adobe Creative Suite, motion graphics workflows, and visual storytelling across multiple channels and audiences.