Lorena Mena de Prens

Lorena Mena de Prens  new_releases

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Master in Strategic Management and Postgraduate in International Business and Marketing
Panama

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Résumé


Jobs verified_user 0% verified
  • Reebok
    Manager DTC Marketing
    Reebok
    May 2020 - Apr 2021 (1 year)
    - Inicialmente cubriendo una Licencia de Maternidad como Trademarketing Manager, siempre en paralelo con mi puesto actual, cumplido exitosamente, quedándome, apoyando en el área, desarrollando proyectos especiales, con un enfoque en generar conexión
  • Adidas
    Trade Marketing Manager - Resource Reallocation
    Adidas
    May 2020 - May 2021 (1 year 1 month)
  • Adidas
    Sr. Specialist Talent
    Adidas
    Aug 2018 - May 2021 (2 years 10 months)
    - Development in Human Resources as a specialist in the area of Talent & Learning, with management at Local and Regional level (LAM). Regional administrator of the Learning Management System (LMS).
  • Adidas
    DTC Marketing Manager
    Adidas
    May 2016 - Jul 2018 (2 years 3 months)
    - Reebok - Resource Reallocation: Initially covering a Maternity Leave as Trademarketing Manager, always in parallel with my current position, successfully fulfilled, staying, supporting in the area,. - Developing special projects, with a focus on generating connection and loyalty with the consumer, through digital platforms and at the physical point of sale.
  • Adidas
    Franchise Manager
    Adidas
    Jan 2015 - May 2016 (1 year 5 months)
    - Franchises Central America and Caribbean, Venezuela and Ecuador. Achievements: Follow-up as mother area of the business in the alignment of Marketing/VM executions. - Establishment of Pre-Sales process (Sell-In Management at Merchandising level) and establishment of Operating Rhytms at Back Office LAM level and under the same standards. Monitoring the execution of Development and BPM projects.
  • Adidas
    Retail Marketing & Visual Merchandising Manager
    Adidas
    Aug 2014 - Dec 2014 (5 months)
    - Franchises Central America and Caribbean, Venezuela and Ecuador. Achievements: Guidance in the opening of adidas Franchise Stores under store implementation formats.
  • Adidas
    Retail Marketing & Visual Merchandising Specialist
    Adidas
    Mar 2013 - Jul 2014 (1 year 5 months)
    - Franchises in Central America and the Caribbean, Venezuela and Ecuador. Development of the adidas/Rbk brands at the Regional level, through continuous training of Franchisees.
  • Cheil
    Retail Management Manager
    Cheil
    Jan 2012 - Mar 2013 (1 year 3 months)
    - Desarrollo llave en mano del proyecto inicial de implementación de Tiendas Franquicias SAMSUNG en CAC. A cargo del desarrollo de Shop-in-Shops, Stands para Lanzamientos & Eventos, entre otros, a nivel Regional (Centroamérica y Caribe | CAC).
  • N
    Gerente de Proyectos
    No Limits Design
    Aug 2008 - Dec 2011 (3 years 5 months)
    - Administración y ejecución en WHS y de eventos BTL, planificación y producción de Displays y supervisión de las implementaciones a nivel Regional.
Education verified_user 0% verified
  • Universidad Santa María La Antigua
    Master in Strategic Management
    Universidad Santa María La Antigua
    Jan 2011 - Dec 2012 (2 years)
  • Universidad Santa María La Antigua
    Graduate Studies, International Business and Marketing
    Universidad Santa María La Antigua
    Jan 2009 - Dec 2011 (3 years)
  • Universidad Santa María La Antigua
    Bachelor of Structural Architecture
    Universidad Santa María La Antigua
    Jan 2000 - Dec 2005 (6 years)