LÓPEZ RODRÍGUEZ GABRIEL MIGUEL
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Mexico City, Mexico
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MXN25k/month ~USD1.35k/month
Résumé
Jobs
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Product ManagerEdiciones Larousse S.A. de C.V.Dec 2014 - Jul 2022 (7 years 8 months)Responsible for the development, implementation and execution of the product strategy of the following publishing lines: children and youth, practical (gastronomy, photography, etc.), reference (dictionaries), school support and general interest. The activities of the position includes:
• Development of new products according to the editorial strategy from the project's conception.
• Pricing, inventory and catalog management with more than 1,000 active SKU's.
• Development of the communication plan for the novelties of these lines.
• Negotiation with commercial partners to create licensed products: Disney, Nick, Mattel, etc, tracking licensing performance, sales projections by product line and licensor.
•- Analista Trade MktBrightStar StudioMar 2013 - Dec 2014 (1 year 10 months)Planning and execution of trade Mkt strategies for mobile customer development according to objectives. POP strategies (Promotional team, activations, events. Category Management activities)
- CTrade MktCrayola MéxicoJun 2010 - Feb 2013 (2 years 9 months)Activities: Coordination of the promotion team. Definition of routes and objectives according to strategy. Development of POP material. Development of displays and exhibitors in different materials. Implementation and elaboration of POP. Event organization. Administrative tasks (Inventory control, expense control, ODC elaboration, Scorecard).
- Corporate Image AssistantWal-Mart de MéxicoNov 2008 - May 2009 (7 months)Activities: Organization of events, follow-up to Wal-Mart foundation projects.
Education
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- BBachelor of Science in Marketing