Founder & Creative Director @ Oui Creatives | Social Media, UGC & Creative Support for Brands & Agencies 🍓
Tbilisi, Georgia
Founder of Oui Creatives đź’žđź’✨For collaborations, partnerships, or PR inquiries, reach out to us at hello@ouicreatives.com.(Please note: We're currently not hiring)🤍 A Creative and SEO Writer and Editor specialising in crafting meaningful, intentional content driven by strategy for B2B and B2C markets.🤍 A beauty enthusiast dedicated to creating stunning brands and captivating social media visuals.
- Lead end-to-end project management for international digital campaigns, from concept to delivery, in the Italian, Spanish, and France market
- Define campaign strategy, timelines, and objectives through structured briefing and planning
- Analyze KPIs and performance metrics (online/offline reach, consumer insights, impact on sales, etc.)
- Identify opportunities for upselling and cross-selling across accounts
- Lead client presentations, ensuring clear reporting and strategic recommendations
Marketing Consultant
Arno
Jan 2025 - Current(1 year 7 months)
Spearheading comprehensive social media strategy, implementation, and growth across multiple platforms with full ownership of content creation, ad management, and creative direction.
Key Responsibilities & Achievements:
🌶️ Instagram Community Growth: strategically expanded audience by 900% within the first 60 days through targeted content and community engagement strategies.
🌶️ TikTok Performance Optimization: achieved remarkable organic growth metrics in the first 90-day period:
- 117% increase in video views
- 285% increase in profile views
- 914% increase in content likes
- 665% increase in follower count
🌶️ YouTube Shorts Strategy: Conceptualized, edited, and scheduled short-form video content that generated exponential growth,
SEO Editor & Localization Lead – Italy & Spain
GOLD AVENUE
May 2023 - Current(3 years 3 months)
GOLD AVENUE is the official online retailer of MKS PAMP GROUP, the worldwide leader in the precious metals industry.
I oversee Italian SEO content strategy and editorial production, while also leading the Spanish market localization and expansion.
Scope of responsibility:
- Lead Italian blog and website SEO content (strategy, writing, editing, optimization)
- Manage and edit Italian copy to ensure tone, performance, and search visibility
- Spearheaded the launch of the Spanish market (January 2026)
- Built and structured the Spanish translation & SEO localization team from scratch
- Currently manage and coordinate the Spanish team, overseeing workflow, quality control, and delivery timelines
- Personally contribute to translation and SEO
Digital Strategist
BEMYPARTNER
Mar 2023 - Mar 2025(2 years 1 month)
Creative Director
Oui Creatives
Sep 2022 - Current(3 years 11 months)
Founder of Oui Creatives, a boutique social-first agency specialized in strategy, content creation, and creator-led growth across Instagram, TikTok, and LinkedIn.
We work in Italian, Spanish, and English, supporting brands from concept to launch — blending creative direction with performance-driven execution.
What I lead:
- Define social media strategy and positioning for B2B and B2C brands
- Oversee content creation end-to-end: scripting, filming, editing, and publishing
- Direct product launches and integrated social campaigns
- Manage paid ads strategy alongside organic growth systems
- Lead UGC creator & influencer management across Instagram, TikTok, and LinkedIn
- Coordinate a core internal team
- Structure and manage a network of
PPI project (Public Procurement Initiative): support in the preparation of the report for the European Commission and in the harmonization of the database.
Preparation of reports (e.g., Blockchain and Internet of Things in the Public Administrations), weekly agendas, PowerPoint presentations for events, and proposals.
Skills: research and communication (written and oral), time-management, commercial awareness, critical thinking
Freelance Writer
ICSdigital
Jan 2018 - Feb 2019(1 year 2 months)
Food, travel, social media blogger
Freelancer
Skills: scheduling, critical thinking, written communication, task management, SEO, SEM
Freelance Content Writer and Social Media Manager
Undefined
Apr 2017 - Apr 2026(9 years 1 month)
Creative copywriter
Content Writer
Social Media Manager
B2B and B2C markets
Assistant
Instituto Dara Dara Institute
Apr 2017 - Sep 2017(6 months)
Saúde Criança is a social organization with a pioneer methodology that assists children who have been hospitalized and are living below the poverty line by fostering the economic and social self-sufficiency of their families. In 2017 Saúde Criança was elected the most influent NGO in Latin America and 19ª of the world. The ranking was organizated by NGO Advisor. My job: Administration --> management of the acquisition and distribution of medicament, organization of events Legal assistance --> legal consultancy Home project --> verification and report of the stability and habitability conditions of houses of assisted families Skills: time-Management, critical thinking & problem-solving, cross-cultural communication, inequality awareness
Education
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Executive MBA, Marketing
ThePower Business School
Jan 2022 - Dec 2023(2 years)
SEO y Posicionamiento en Google, Marketing
Udemy Alumni
Jan 2020 - Dec 2020(1 year)
Solving Public Policy Problems: UC Berkeley's Eightfold Path, Public Policy Analysis
edX
Jan 2018 - Dec 2019(2 years)
F
Summer School, International Relations and National Security Studies
FundaciĂł Privada Universitat Internacional de la Pau
Jan 2018 - Dec 2018(1 year)
Master of International Development, Development Economics and International Development
Institut Barcelona dEstudis Internacionals
Jan 2017 - Dec 2018(2 years)
I
Course of english, English
International house Belfast
Jan 2016 - Dec 2016(1 year)
english course - level B2
Direito, International Law and Legal Studies
Universidade Federal Fluminense
Jan 2015 - Dec 2016(2 years)
Summer School on EU Disaster Response Law in an International Context, EU Disaster Response Law in an International Cont
Universita degli Studi di Milano
Jan 2015 - Dec 2015(1 year)
I
language course, english
ILSC Toronto
Jan 2014 - Dec 2014(1 year)
English course with a specific focus in international and economical issues.
B
english course, english
British School Milano
Jan 2013 - Dec 2015(3 years)
english course
Master of Laws (LLM, International Law and Legal Studies
Universita degli Studi di Milano
Jan 2011 - Dec 2016(6 years)
Title of my thesis: LAND MATTERS - The Respect of Human Rights and the Protection Against Land Grabbing in Case of Multinational Corporations’ Abuses
Projects (professional or personal)
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Publications
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El “acaparamiento de tierras y el cambio climático”: una oportunidad perdida del Acuerdo de ParĂs, in "Crisis climática,
Fundación Heinrich Böll Oficina Bogotá Colombia