I'm a Front-end Developer with over 5 years of experience specializing in eCommerce personalization and digital experimentation at scale.
Currently, I work as an eCommerce Projects Specialist at Avianca, one of Latin America's largest airlines, where I lead the technical implementation of personalization, A/B testing, and automation initiatives using the Adobe Experience Cloud suite, including Adobe Target, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA).
Some highlights of my work:
— Helped drive Avianca's purchase flow conversion rate from ~5.5% to ~6.5%, a meaningful lift for a business operating at billions of dollars in revenue.
— Led technical implementations such as fare upsells, ancillary upsells, full rebranding of purchase flows, and multi-variant experimentation across
avianca.com.
— Coordinated and guided cross-functional teams of up to 16 people (developers + QA) across multiple Adobe workstreams.
— Currently leading a team of 4 technical specialists focused on AJO and CJA implementations.
My stack includes JavaScript (ES6+), HTML5, CSS3,Angular, React, and TypeScript, with hands-on expertise in Adobe Target, AJO, CJA, and Adobe Data Collection. I'm also currently driving test automation initiatives using Playwright.
Beyond execution, I'm passionate about understanding how business decisions translate into digital products and I'm actively growing toward roles that blend technical leadership with product and business strategy.
Open to senior frontend, CRO, eCommerce tech, or technical product roles, ideally remote or hybrid, with international exposure.
