Luisangela Mendoza Marketing Specialist | Email Marketing Strategist

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Marketing Tools Implementation Project

Jan 2026 - Aug 2026 (8 months)

Evaluated and implemented Instantly.ai as a replacement for email marketing tools like Mailchimp and SendGrid. Managed the transition and testing process, ultimately deciding to revert to manual efforts due to high rejection rates and concerns regarding automated messaging quality.

Marketing Project Manager

blackboxmycar

Sep 2024 - Jan 2026 (1 year 5 months)

Job Title: Marketing Project Manager

- Led the strategic planning and execution of integrated marketing campaigns, ensuring alignment with brand goals and business objectives. Managed projects and campaigns across diverse industries, including product launches, BFCM, seasonal initiatives, and events.
- Managed end-to-end content production workflows using advanced content management systems and digital asset management protocols to maintain brand consistency.
- Provided creative direction and design oversight for multi-channel digital assets, ensuring high-quality output and adherence to visual guidelines.
- Conducted thorough quality assurance on all marketing deliverables to ensure technical and creative accuracy

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Creative Director

OK Cool Studio

Jul 2023 - Aug 2026 (3 years 2 months)

Creative Director

- Spearheaded creative direction for diverse brand campaigns, overseeing the entire lifecycle of design projects from conceptualization to final delivery.
- Managed content management systems and digital asset management workflows to ensure brand consistency and efficient project turnaround.
- Directed social media marketing initiatives and implemented rigorous quality assurance (QA) processes to maintain high design standards across all platforms.
- Utilized professional scripting expertise to draft long and short-form scripts for a wide variety of clients across multiple industries, enhancing the narrative depth and engagement of our multimedia content.
- Managed email deliverability for cl

Marketing Coordinator

1ON1 Comunidad Real Estate

Feb 2023 - Apr 2025 (2 years 3 months)

As a Marketing Coordinator, I was responsible for supporting the development and execution of marketing strategies that enhanced brand visibility and engagement. I managed various marketing campaigns, ensuring alignment with overall business objectives while overseeing the website and email marketing initiatives. Additionally, I utilized e-commerce management skills to optimize online sales channels, enhancing customer experience and driving revenue growth. I automated workflows using tools such as GoHighLevel, ClickFunnels, and Stripe, which streamlined processes and improved efficiency. Furthermore, I oversaw the CRM and sales funnels, ensuring effective lead management and conversion strategies were in place to maximize marketing effecti

Content Writer/Strategist

Prospect Marketing Experts

Apr 2022 - May 2023 (1 year 2 months)

As a Content Writer/Strategist, I developed and implemented comprehensive content strategies that aligned with digital marketing goals, enhancing brand visibility and engagement. My expertise in content planning and copywriting allowed me to create compelling narratives that resonated with target audiences across various platforms. Additionally, I executed social media strategies that not only promoted content but also fostered community engagement. My experience as a virtual assistant involved managing social media accounts for clients, which further honed my skills in social media management and provided valuable insights into audience interaction and content performance. Furthermore, I contributed to media buying efforts by assisting in

Virtual Assistant

Valatam

Mar 2020 - Feb 2022 (2 years)

- Designed engaging images for social media, adhering strictly to brand guidelines, and proficiently edited videos for diverse formats to significantly enhance audience engagement.
- Developed comprehensive social media strategies, executed targeted email campaigns, and authored articles and blogs that aligned with specific niches and editorial lines, while effectively managing social media accounts.
- Supported workflow automation and task management using tools like Zapier, streamlining processes and improving efficiency in project timelines. Additionally, managed stock levels and reorder points, ensuring supply chain logistics were maintained as needed. Contributed to marketing efforts by optimizing product listings on platform

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Digital Media Analyst

Nueva Prensa de Guayana

Nov 2018 - Apr 2019 (6 months)

- Managed social media platforms, leveraging analytics to inform and improve current and future marketing strategies.
- Authored articles for the website covering technology, movies, cinema, and sports.
- Enhanced website content visibility and reach by integrating relevant keywords and performing foundational SEO optimizations within WordPress for news posts, contributing to improved search engine rankings.

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Graphic Designer

Tribuna Ucabista

Nov 2016 - Oct 2018 (2 years)

- Developed formats and templates for different events throughout college related to sports. Coordinate with college sports coordinator the strategy to apply following the marketing coordinator's guidelines.
- Executed project management responsibilities by leading cross-functional creative teams, including photographers, videographers, and editors, to synchronize the production of high-quality event content.
- Facilitated end-to-end coordination between student athletes and creative staff to manage complex production workflows, such as organizing specialized photoshoots for championship celebrations and promotional materials.

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Reporter/Analyst

SextoAnillo/Grada3

Mar 2015 - Feb 2021 (6 years)

- Coverage of worldwide events like Football World Cup, Eurocup, America Cup, and Champions League.
- Team strategy analysis, match and transfer windows, to improve knowledge from a team season.
- Developed and executed comprehensive content strategies to drive audience engagement across platforms.
- Designed and implemented marketing strategies to promote specialized event coverage, effectively increasing traffic to website content during high-profile tournaments such as the World Cup and Copa América.

Luisangela Mendoza

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Luisangela Mendoza

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