Lizzeth Alvarez

Q

Content Writer

Qmarketing SA

May 2021 - Nov 2024 (3 years 7 months)

❖ Writing SEO-Optimized Content for clients from different sectors, including Logistics & Transport, Public Notary, Private Jets, Education, IT, and Rehab clinic.

NOTE: Slack was the key communication tool to manage content production, facilitating direct collaboration between the designer, marketing director, and myself as the writer. This platform also enabled occasional interactions with team members from other departments, such as Sales, to ensure effective project management with clients and coordination with IT for managing client websites.

Senior Content Editor

FreshBooks

Oct 2020 - Nov 2024 (4 years 2 months)

❖ Copy- Content Writing: Finance, Invoicing, Taxes, Accounting & Business. ❖ Production of e-Books, blogs, newsletters, web content, drips & social media. ❖ Project Management & Marketing Schedule Planning (MX Content). ❖ Translations-Editing (Eng-Spa) for Latin audiences in the US and Canada.

NOTA: Aunque el nombre de mi puesto sea "Content Editor", pues mi rol requería un alto nivel de conocimientos en edición para mejorar contenidos antiguos y supervisar el trabajo de colaboradores, simultáneamente me dedicaba también a escribir diversos tipos de contenidos. Toda mi producción se manejaba y compartía mediante Google Docs, lo que facilitó la colaboración y el acceso a los documentos. En cuanto a Slack, como parte del equipo gl

K

Senior Copywriter

Kerala Viajes

Sep 2019 - May 2021 (1 year 9 months)

Como Senior Copywriter, fui responsable de la redacción de blogs y contenido web enfocado en temas de viajes y ocio, así como en la promoción de ofertas de viaje. Además, gestioné la publicación del contenido producido utilizando WordPress.

NOTA: Para facilitar la colaboración en un entorno de trabajo internacional, donde trabajé con colaboradores en México desde nuestra sede en Málaga, España, utilicé Slack como herramienta de comunicación, lo que mejoró la coordinación y el flujo de trabajo en equipo a distancia.

W

Copywriting Division Leader

WAGNER CONSULTING INTERNATIONAL

Dec 2017 - Sep 2019 (1 year 10 months)

❖ Content Writing and Copywriting for clients worldwide: IZF African Association, UN & UNESCO, Winter Olympic Games, Forte Village Resort, PlayStation, etc. ❖ Blogs, web content, scripts, copy, press releases, whitepapers, and more. ❖ Translation, Editing & Proofreading. ❖ Mkt & Translation Teams leadership (writers, editors, translators, video). ❖ Project Management. ❖ Quality Assurance for all Translation Teams.

L

Editorial Director

Lima Consultores

Jan 2017 - Nov 2017 (11 months)

❖ Brand awareness for local SMEs. ❖ Content supervision, writing & proofreading of ads. ❖ Customer service.

G

Corporate Communication Coordinator

Granjas Carroll de México

Oct 2010 - Dec 2016 (6 years 3 months)

BRAND POSITIONING AND CORPORATE IMAGE ❖ Public Relations (stakeholders, Media, nearby population, Volunteering, etc.) ❖ Production of institutional materials (planning, writing, coordination): corporate video, brochures, calendars, radio spots, ad-articles. ❖ Press coordination and divulgation of news & activities, from both the company and the Foundation (FGCM – Granjas Carroll de México Foundation) ❖ Annual Strategic Communication Plan & Crisis Management Plan. ❖ Internal communication and belonging strategies (for employees). ❖ Positioning strategies for neighboring communities (including a comic book).

D

Journalist

DIF – State of Veracruz

Jun 2010 - Oct 2010 (5 months)

❖ Covering all institutional activities. ❖ Following the President's (1st lady) agenda as well as the Director's events. ❖ Writing daily Press Releases, chronicles, and others.

P

Reporter, Columnist & Editor

Political Campaign

Sep 2009 - Jun 2010 (10 months)

❖ Journalistic coverage: meetings, events, and work tours. ❖ Writing columns, Press Releases, and articles. ❖ Editing and proofreading of communication & political materials

N

Editor

Notiver

Mar 2009 - Sep 2009 (7 months)

❖ Edited the news section 'International', ensuring accuracy and clarity in reporting. ❖ Produced special editions that highlighted significant global events. ❖ Additionally, while my primary role focused on text editing, I recognized the importance of accompanying informative articles with relevant images. Therefore, I took on the responsibility of photo editing in Photoshop to prepare images for publication in both the print newspaper and its digital version.

E

Writer & Editor

Enlace Veracruzano

Mar 2007 - Mar 2009 (2 years 1 month)

❖ Content creation: sections planning, research, writing, editing.

I

Editor

Imagen de Veracruz

Aug 2002 - Mar 2007 (4 years 8 months)

❖ Editing news sections: 'General' (main), 'Finance', and 'Regional'.

Editor

Notimex

Sep 2000 - Aug 2002 (2 years)

❖ Editing & Proofreading news articles.

H

Public Relations - Professional Practices

Hotel Villa del Mar

Aug 1999 - Jul 2000 (1 year)

❖ External audience: Public Relations (clients, stakeholders). ❖ Internal audience: application of surveys, belonging strategies. ❖ Front-desk assistance: Customer service and English interpretation.

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Lizzeth Alvarez

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