Lizy Mendoza Perez

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Sales Specialist

GoodRec formerly Just Play

Mar 2025 - Current (1 year 2 months)

About GoodRec: A US startup with double-digit annual growth, responsible for organizing sports tournaments and leagues for various sports, primarily in the United States and Canada. Responsibilities: Responsible for the comprehensive implementation of amateur sports leagues in Canada, encompassing both commercial strategy and on-field operations. I have successfully launched three soccer leagues from scratch, leading logistics planning, player recruitment, and event coordination. My role actively contributes to brand growth in terms of awareness, conversion, and market share.

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Brand Manager

Jack Link's LSI EMEA

Mar 2023 - Jul 2024 (1 year 5 months)

About Jack Link's: worldwide market leader in meat snacks, with international and global brands such as Jack Link’s, Bifi, Peperami, and Minuets. Responsibilities: Led NPD, renovation, and value engineering projects for the brand Peperami, a top 100 UK FMCG brand (Nielsen 2022); managed portfolio and supported the innovation pipeline development for retail and cash and carry channels. Fully in charge of the license management program of the brand. Key achievements: • Led the concept development and launch of a flavor extension for the 2nd best-performing SKU, bringing a revenue incrementality of >€1M, surpassing distribution and ROS targets by 5% and 3% respectively, and securing a shopper's average rating of 4.2 out of 5 on retailers' we

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Sustainable Packaging Consultant

Jules Destrooper Biscuiterie

Mar 2022 - Jun 2022 (4 months)

Consulting project on packaging sustainability at Belgian premium biscuit company Jules Destrooper as part of the MBA at Vlerick Business School. • Shaped a detailed roadmap to reach 100% recyclability and decrease CO2-eq emissions by 50% before 2025 by executing a Life Cycle Analysis (LCA) to examine all the components of the current packaging of the most representative SKUs (own brand and private label).

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Brand Manager Professional Beauty Division

Sebastian Professional by Coty, Quimica Suiza

Jul 2019 - Aug 2021 (2 years 2 months)

About Quimica Suiza: Peruvian biggest distribution company, member of Intercorp (Peru's most prominent business group). Owner of pharmaceutical brands and management license of OTC, fast-moving consumer goods, and professional beauty brands. Responsibilities: managing professional beauty brands: Sebastian Professional, Ardell, Gigi, and China Glaze. Sales channels: beauty salons, wholesalers, retail, and e-commerce. Managed 3 team members. Key achievements: • Exceeded the sales and gross margin quota by 7% and 2%, respectively, in 2020 through the penetration of new sales channels (e-commerce), adjustment of promotional strategies, and successful negotiations with the represented brands. • Increased accumulated sales from January to July 2

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Brand Manager Food Division

Jan 2017 - Jul 2019 (2 years 7 months)

About Perufarma: Peruvian distribution company with a management license for consumer moving goods, alcoholic beverages, and automotive materials brands. Responsibilities: overseeing food brands: Cadbury chocolates, Carbonell olive oil, snacks, tea, and nuts. Sales channels: retail (supermarkets and convenience stores), wholesalers, distributors, HORECA. Key achievements: • Boosted Cadbury revenue by 30% YoY due to successful price strategy, favorable negotiations with Peru's largest convenience store chain, and new business opportunities (food service) development. • Increased the gross margin and EBITDA by up to 5 PP in the snacks category due to profitable promotions linked to purchase volume, proper inventory management, and optimizati

Lizy Mendoza Perez

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