Lizett Pabon Neira Data Strategic Analyst

Data Strategy Analyst

Publicis Groupe

Apr 2025 - Current (1 year 1 month)

As a Data Strategy Analyst, I analyze and extract key data points to identify strategic business opportunities and deliver actionable insights for marketing performance. I design and implement custom dashboards and reports based on key performance indicators (KPIs), ensuring alignment with client objectives and campaign goals. My role involves ensuring data accuracy and consistency through structured quality assurance processes, while also monitoring and overseeing the performance of digital campaigns using tools such as Campaign Manager 360 (CM360) and IAS, ensuring alignment with client expectations. I develop effective measurement plans for digital campaigns and websites, enabling clear performance tracking, and manage platform resource

Business Data Analyst

Publicis Groupe

Dec 2024 - Mar 2025 (4 months)

As a Business Data Analyst, I was responsible for analyzing complex datasets to drive strategic decision-making and improve business performance. I utilized SQL and Microsoft Excel to extract and manipulate data, while employing data visualization tools like Looker Studio and Google Sheets to present insights effectively. My role involved conducting thorough business analysis to identify trends and performance metrics, ensuring that stakeholders were equipped with actionable information. Additionally, I managed my own calendar to optimize scheduling for meetings with clients and partners, facilitating effective communication and collaboration to deliver the best outcomes for every client. My proficiency in GA4 (Google Analytics 4) and Visua

B

Cash Analyst

BRINKS DE COLOMBIA

Jul 2023 - Dec 2024 (1 year 6 months)

* Optimized financial processes using advanced Excel (pivot tables, VLOOKUP) and automation with VBA, improving reporting accuracy and efficiency. * Collaborated with cross-functional teams to enhance client reconciliation processes, ensuring timely and effective outcomes. * Tested and launched the DRS tool, improving client experience and accuracy in availability management.

Data Driven Project Manager

Ripple Impact

Dec 2022 - Sep 2023 (10 months)

As a Data Driven Project Manager, I was responsible for overseeing project lifecycles from inception to completion, ensuring that all deliverables met quality standards and were delivered on time. My role involved extensive data analysis to inform decision-making, utilizing tools such as Microsoft Excel and Looker Studio to track performance metrics and project progress. I effectively managed project tracking through Google Sheets and Google Workspace, facilitating seamless collaboration among team members. Additionally, I applied my skills in calendar management to optimize scheduling, ensuring that meetings with clients and partners were strategically planned to maximize productivity and enhance client satisfaction. This proactive approac

B

ATM Forecasting Coordinator

Brinks of Colombia SA

Oct 2018 - Jan 2023 (4 years 4 months)

* Developed automated forecasting reports using Excel and VBA, increasing efficiency in ATM provisioning and collections. * Worked closely with financial clients to meet media reporting requirements and enhance data-driven decision-making. * Improved internal processes, providing quick solutions to optimize daily operations and reduce response times.

B

Reconciliation and Balancing Assistant

Brinks of Colombia SA

May 2018 - Sep 2018 (5 months)

* Implemented automated Excel processes for data reconciliation, improving accuracy and reducing human errors. * Produced clear, detailed reports that facilitated decision-making and increased client satisfaction. * Focused on attention to detail and proactive solutions to resolve operational issues.

B

Auxiliar de Cuadre y Conciliación

Brinks of Colombia SA

Sep 2012 - May 2018 (5 years 9 months)

B

Auxiliar de Cuadre y Conciliación

Brinks de Colombia SA

Sep 2012 - May 2018 (5 years 9 months)

Lizett Pabon Neira

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