I’m a Senior/Lead Product Designer specializing in AI, SaaS, and complex digital products, with 10+ years of experience turning problems into scalable product experiences.
I’ve worked with Silicon Valley startups, global enterprises, founders, and cross-functional product teams across AI, enterprise software, travel, healthcare, hospitality, sustainability, sports, and consumer products, from 0→1 concepts to mature applications serving 1M+ users.
My work relies on product strategy and hands-on design. I move across discovery, user research, information architecture, interaction design, prototyping, design systems, and high-fidelity UI, working closely with product and engineering to take ideas from problem definition to production.
In recent years, I’ve focused heavily on AI-driven products, including conversational and voice interfaces, AI coaching, and complex human-AI workflows.
Selected outcomes include:
• 2× free-trial conversion through paywall and journey optimization
• +62% session duration and −75% exit rate following an AI product redesign
• 18% day-one retention for an AI conversational product
• Product and UX work across platforms serving 1M+ users
• Product and UX work across platforms serving 8,800 global corporate and government customers
I’m strong in complex problem spaces where the answer isn’t obvious yet: defining product direction, simplifying systems, restructuring information architecture, designing new interaction models, and translating emerging technology into experiences people can actually understand and use.
Core expertise:
Product Design · AI Product Design · Product Strategy · UX Strategy · Interaction Design · Information Architecture · User Research · Prototyping · Design Systems · Conversational UX · SaaS · B2B · B2C · 0→1
