L
Lisa Barrett
About
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Byron Center, Michigan, United States
Résumé
Jobs
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Branding & Packaging ManagerMeijerSep 2018 - Current (8 years 2 months)• Lead brand development and creative execution across 35+ Own Brands, ensuring
strong brand equity, consistency, and customer engagement across packaging, in-
store, digital, and marketing touchpoints.
• Develop and mentor a high-performing team of 9 direct reports, fostering a culture
of collaboration, engagement, and continuous growth. Provide opportunities for
growth and development through a thoughtful project mix.
• Partner cross-functionally with Merchandising, Product Development, Marketing,
Customer Insights, Sourcing, Regulatory, QA, Legal, Finance, Internal Manufacturing,
and Retail Operations to build and execute brand and category strategies that
support business objectives, Own Bran- Strategic Sourcing Lead - Marketing ContractsMeijerMar 2018 - Sep 2018 (7 months)• Partnered with Marketing leadership to review contracts, department budget
planning, staffing models, and agency outsourcing decisions, balancing internal FTE
costs with outsourced agency support to optimize ROI and resource allocation.
• Led end-to-end RFP and vendor sourcing processes for marketing agencies, media
partners, and service providers, driving competitive negotiations and long-term
contract value.
• Evaluated supplier proposals, contract terms, and fee structures to ensure financial
alignment with department goals, P&L targets, and overall marketing spend.
• Consult cross-functionally with finance, legal, and marketing teams to build sourcing
strategies that supported product launc - GAssistant Director of MarketingGun Lake CasinoNov 2013 - Mar 2018 (4 years 5 months)• Led full development and execution of integrated marketing strategies across brand,
advertising, promotions, and loyalty programs to drive revenue growth and guest
engagement.
• Directed cross-functional teams and agency partners to deliver consistent brand
experiences across out-of-home, digital, social, broadcast, print, and experiential
campaigns, ensuring alignment with business objectives and guest expectations.
• Managed multi-million-dollar marketing P&L, including budgeting, forecasting, and
financial reporting, while analyzing performance data to optimize spend and
maximize ROI.
• Built annual marketing plans and long-term strategic growth initiatives in alignment
with business go - NDirector of Communications & Public RelationsNHBPApr 2012 - Nov 2013 (1 year 8 months)• Built the Tribe's first Communications Department, hiring and managing a team of
specialists.
• Oversaw all public relations, media relations, internal communications, and member
communications.
• Managed creative projects, content development, and production timelines across
multiple channels.
• Wrote and managed the department's annual budget and vendor relationships. - GMarketing ManagerGun Lake CasinoNov 2010 - Apr 2012 (1 year 6 months)• Part of the original opening team, developing brand identity for Gun Lake Casino and
multiple sub-brands across the property, including bars, restaurants, and
entertainment destinations.
• Managed a team of Marketing Coordinators, overseeing day-to-day operations and
department workload.
• Directed advertising campaigns in collaboration with corporate partners across print,
radio, television, digital, and non-traditional media.
• Managed marketing budgets, vendor partnerships, and production timelines.
Education
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- Master of Business AdministrationFerris State University
- Bachelor of Science: Advertising & Public RelationsGrand Valley State University
- Certificate of Project ManagementDavenport University
- Certificate of Leadership & SupervisoryFerris State University
- Master of Science: CommunicationsGrand Valley State University
- Management Tools & ConceptsFerris State University
Awards
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- 22020 Top Women in GroceryJan 2020