LINA MARIA BOTERO

LINA MARIA BOTERO

About

Detail

Marketing Manager
Antioquia, Colombia
Contact LINA regarding: 
work
Full-time jobs
Starting at USD3k/month

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • Melonn
    Seller Marketing Leader (Growth)
    Melonn
    May 2022 - Apr 2023 (1 year)
    • Led a team of three in marketing and design process focused on increasing customer LTV. • Developed marketing strategy for new product launches with events, focus groups, CRM, and effective communication. • Structured the Seller Marketing area from scratch, optimizing processes, and boosting assertiveness in communications, enhancing team's efficiency. • Structured and conducted customer loyalty program benefiting more than 50 sellers with educational programs.
  • Tennis
    E-Commerce and Digital Marketing Leader
    Tennis
    May 2021 - May 2022 (1 year 1 month)
    • Ran digital advertising budget focused on increasing return and brand knowledge with $60,000 monthly average investment and ROAS of 7, with successful media management and planning. • Led a team of eight to activate brand, product, Paid Media, SEO and digital marketing strategies across all channels focused on enhancing customer LTV and improving digital CX. • Multiple agency management for CRM, SEO and Paid Media execution.
  • SOLID
    E-Commerce Director and Co-Founder
    SOLID
    Jan 2021 - May 2023 (2 years 5 months)
    • Built and managed E-Commerce site on Shopify. • Search and negotiation of quality suppliers across two cities in Colombia. • Conduct digital advertising investment strategy (SEM) and content creation for social media with limited resources.
  • Estudio de Moda S.A
    Social Media Analyst
    Estudio de Moda S.A
    Mar 2020 - May 2021 (1 year 3 months)
    • Planned and executed digital marketing campaigns on social media channels for brands such as Kipling, Superdry, Replay and Celio, increasing conversion through social media by 119%. • Implemented PR strategy supervising an influencer agency across 6 brands with 20+ digital events. • Supervised increase in KPIs such as CPA, CPL, Reach and Conversion Rate with the creation of compelling content.
  • Dattis
    Communications Analyst
    Dattis
    Oct 2019 - Mar 2020 (6 months)
    • Execute traditional PR strategy for corporate clients managing relations with local and national media. • Collated information for press releases, compiling and proofreading content before submission to digital and physical media outlets, securing 70+ media mentions.
Education verified_user 0% verified
  • B
    MBA Candidate
    BABSON COLLEGE, F.W. OLIN GRADUATE SCHOOL OF BUSINESS
    May 2023 - May 2024 (1 year 1 month)
  • Universidad de la Sabana
    Master in Brand Management
    Universidad de la Sabana
    Mar 2021 - Aug 2022 (1 year 6 months)
  • Universidad de Navarra
    Bachelor's in Marketing and Communications
    Universidad de Navarra
    Sep 2015 - Jul 2019 (3 years 11 months)