Lina Marcela Pinzón Campos Gerente de Marketing

Head of Marketing&Growth

daviplata

Oct 2021 - Sep 2023 (2 years)

Category: Fintech Position: Head of Marketing&Growth Annual planning and execution for AAA and digital campaigns for 8 business lines Create and performance the life cicle journeys (Branding, acquisition, retention, churn and recovery AONs) Marketing Budget management for campaigns (ATL/BTL/Digital), research, production. And suppliers management. In charge of 13 persons for Marketing and Growth team Achievements: Increased the campaigns conversion from 3,5% to 7% in one year (2022) with growth comunications and new channels. Digital CAC from $18.000 to $4.500 COP. Launched new digital campaigns per month from 10 to 47. Build Team, from 4 persons to 13, plus 2 agencies.

Head of Marketing

Mi Águila Transportes

Jul 2020 - Jul 2021 (1 year 1 month)

Category: E-commerce and Last mile delivery Position: Head of Marketing Branding Strategy for Latam Expansion Retailers Digital Onboarding Digital campaign advisory (Paid, E-Mail, SMS, SM, Audience and channels) UX Performance Digital Budget execution on demand Achievements: Achieve and maintain over 10% conversion rate for Tiendas D1. Increase the monthly GMV for Alkosto over 150%. Re-structure the value proposition for SAAS.

Mi aguila

Mi Águila Transportes

Jul 2020 - Aug 2021 (1 year 2 months)

Marketing Director

Viajero hostels

Nov 2019 - May 2020 (7 months)

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Marketing Director

Leal Colombia SAS

Aug 2018 - Nov 2019 (1 year 4 months)

Category: Technology_Massive Consume_Loyalty Position: Marketing Director Annual and trimestral planning with OKR ́s methodology Country Budget Management Build the Brand and communication assets Digital strategy for B2C and B2B Inbound Marketing Focus on user retention with Growth Tactics (Iterable) Integrate multi-channel journeys management and WorkFlows

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Marketing Director

MAXIMOBILITY S.A.S, Maximobility

Nov 2013 - Aug 2018 (4 years 10 months)

Category: Technology_Massive Consume Position: Marketing Director 360° Strategy planning (Legal, Finances, OPS, Analytics, SAC) Budget Management and execution, Inhouse and agencies (ATL, BTL, PR) Passenger and Driver: Acquisition, Retention, Engagement and Recovery Multi-Brand communication (Internal and External channels) Operations_Funnel Improvements CRM structure for passengers and drivers (SalesForce) Growth (Revenues, Rides, MAU, and Billing) Team leader (11 direct people, until 30 indirect people)

Lina Marcela Pinzón Campos

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