Lilieth Ordoñez Betancourt
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Digital Solutions Architect
Valencia, Spain
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- FeCommerce Solution Project Manager and Product ResearchFetes de LiliApr 2012 - Jan 2016 (3 years 10 months)- Created UI/UX for a new product image for Fêtes de Lili focusing on Children and Baby Shower Party supplies that are eco-friendly and simple in design - Manage weekly meetings for developers and the testing team addressing any roadblocks - In charge of UX Research with the French market about party products that can be brought to the U.S. for sale online and develop a unique Party in a Box Kit not sold elsewhere Main responsibilities range from Business Development to Sales and Online Integration. -Created UI/UX for a new product image for Fêtes de Lili focusing on Children and Baby Shower Party supplies that are eco-friendly and simple in design. -Manage weekly meetings for developers and the testing team addressing any roadblocks. -I
- HDigital Project ManagerHIP DOT MEDIAJan 2012 - Sep 2022 (10 years 9 months)- Contributed to finalizing project item requirements for eCommerce and content management products - Ensure teams reach levels of maturity and improvement by adhering to a scrum framework in meetings - Flag any internal issues and delays that may jeopardize the project deadline • Contributed to finalizing project item requirements for eCommerce and content management products • Ensure teams reach levels of maturity and improvement by adhering to a scrum framework in meetings • Flag any internal issues and delays that may jeopardize the project deadline • Educate the client on reporting metrics that communicate milestones, project status and performance • Deliver presentations and effectively articulate pros and cons, facts and figures
System Improvement Engineer / Information ArchitectTracfone WirelessNov 2007 - Dec 2010 (3 years 2 months)- Meet with product owners and developers to align the project goal, priorities and requirements - Define problems and reevaluate goals with project owner and developers and map user flows and UI prototypes - Manage the life cycle of the project items and facilitate any roadblocks faced by developers, testers, and scriptwriters • Meet with product owners and developers to align the project goal, priorities and requirements • Define problems and reevaluate goals with project owner and developers and map user flows and UI prototypes • Manage the life cycle of the project items and facilitate any roadblocks faced by developers, testers, and scriptwriters • Coordinate with Script Writers to deliver content on time to keep our project deadli- VDigital Content ManagerVolkswagen AGMay 2007 - Oct 2007 (6 months)- Collaborate with product owners to create written and video documentation to help customers better understand the Volkswagen models and features - Manage all content on the web and brochures for the Latin American market and clearly define the product vision - Daily updating of copy and images for the sites and new pages for new car features • Collaborate with product owners to create written and video documentation to help customers better understand the Volkswagen models and features • Manage all content on the web and brochures for the Latin American market and clearly define the product vision • Daily updating of copy and images for the sites and new pages for new car features • Meet with product owners from Latin America to under
- DTechnical Marketing Specialist and Sales RepresentativeDCI GCS GroupMay 2006 - Jan 2007 (9 months)- Market research and develop customer-focused requirements for new product seasons - Develop strong relationships with potential new clients to establish how our HVAC products can help them on their next building contract - Produce contractual documents such as Proposals, Services Agreements, and Statements of Work that included product pricing and construction plans • Market research and develop customer-focused requirements for new product seasons. • Develop strong relationships with potential new clients to establish how our HVAC products can help them on their next building contract • Produce contractual documents such as Proposals, Services Agreements, and Statements of Work that included product pricing and construction plans
- MProduct ManagerMedia24Oct 2005 - Jan 2006 (4 months)• Manage content management systems for Audi Latin America and Symantec Latin America • Plan online advertising campaigns and track performance • Coordinate project plan with Creative department, Media Department, Project Managers and outsource services • Meet clients for project updates and negotiations • Coordinate with departments the integration and communication of advertising campaigns • Attend marketing global meetings and annual strategy brainstorming
- Product Campaign Coordinator and Data Analyst / Sales AssistantUnivision Comunications Inc.Aug 2003 - Oct 2005 (2 years 3 months)- Manage a portfolio of advertisers using business analytics to proactively identify and realize opportunities to increase exposure and performance in the Univision website - Build campaign optimization proposals that are meet the advertiser’s needs - Monitor account performance for optimal ROI and advertiser satisfaction • Manage a portfolio of advertisers using business analytics to proactively identify and realize opportunities to increase exposure and performance in the Univision website • Build campaign optimization proposals that are meet the advertiser's needs • Monitor account performance for optimal ROI and advertiser satisfaction • Work with technical account management, sales, development and product teams to discuss issues b
Education
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- Bachelor of ScienceFlorida International University
- UBachelor of ScienceUniversity ofWest Florida