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Lilian Luong

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Marketing Creative
San Jose, California, United States
Contact Lilian regarding: 
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Résumé

Jobs verified_user 0% verified
  • N
    Marketing Strategist and Copywriter
    Nemo Media Group
    May 2023 - Oct 2023 (6 months)
    At NMG, I've collaborated with a talented team to produce articles, newsletters, eBooks (and more) across diverse industries (franchising, finance, insurance, etc). Together, we've integrated cutting-edge AI technologies to deliver timely brand-consistent content that generates noteworthy lead conversion rates.
  • G
    Social Media Marketing Manager
    Glaelle Mathurin Community Foundation (GMCFNY)
    May 2023 - Oct 2023 (6 months)
    At GMCF, I'm analyzing social media metrics to fine-tune our content strategies. With the collaborative effort of our team, we've seen an increase in user traffic. I've also been involved in creating Instagram Reels that resonate with our audience, and I assist in maintaining a steady rhythm on our social media calendar, connecting with our audience across platforms like Instagram, LinkedIn, and Facebook.
  • VECKTA
    Marketing Intern
    VECKTA
    Oct 2022 - Mar 2023 (6 months)
    At VECKTA, I'm responsible for optimizing email marketing campaigns to increase user traffic. I also curate and edit various digital assets e.g. blogs, infographics, logo breakdowns, and more. One of my key achievements was optimizing VECKTA's market segmentation and setting up different variables for AB testing to improve CTR and outreach. Overall, my experience has equipped me with skills in digital marketing and data analysis.
  • Evolve
    Social Media Marketing Intern
    Evolve
    Jul 2022 - Jan 2023 (7 months)
    During my previous work experience, I helped improved the performance of Twitter by making strategic adjustments, which resulted in 500+ followers. I also identified key trends on LinkedIn, Twitter, and Instagram, which contributed to a growth on all platforms. Another noteworthy accomplishment was increasing user traffic by creating engaging content on all social media platforms, notably Twitter. Overall, my experience has given me a strong foundation in social media strategy and content creation.
  • San Diego State University
    Undergraduate Research Assistant
    San Diego State University
    May 2022 - Oct 2022 (6 months)
    I conducted qualitative research on disadvantaged communities impacted by PSPS events, which provided valuable insights and informed decision making. The data gathered from the research was then put into various tables using M.S. Office, Tableau, and Excel. This visual data aided in highlighting the trends and outliers. The graphics could tell a story, removing the noise from the data and highlighting useful information. Overall, my experience has provided me with strong data analysis and research skills.
Education verified_user 0% verified
  • San Diego State University
    Bachelor of Business & Bachelor of Arts
    San Diego State University
    Jan 2019 - Mar 2023 (4 years 3 months)