Liliana León

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Latin America Product Specialist

Terumo Latin America Corporation

Apr 2023 - Mar 2026 (3 years)

As a Latin America Product Specialist at Terumo Latin America Corporation, I
developed and implemented training initiatives tailored to the diverse needs of
LATAM markets.
I led the rollout of critical solutions for healthcare teams, ensuring alignment
with global strategies while establishing vital partnerships with clinical
societies, across LATAM.
My efforts significantly enhanced product adoption and stakeholder
engagement across the region, meanwhile improving sales and revenue.

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Andean Region Sales Representative & Product Specialist

Terumo Latin America Corporation

Mar 2015 - Mar 2023 (8 years 1 month)

In my role at Terumo Latin America Corporation, I focused on enhancing sales
processes and implementing strategic initiatives for the Andean Region.
I created educational workshops and demonstrations to meet market demands
while ensuring continuous improvement in B2B and B2C negotiations.
I worked together with the Global team to manage strategic accounts, such as
Pfizer.
I managed and followed up forecast, pipeline and sales budget, to be aligned
with Global and Terumo Europe's KPIs accomplishment.
My efforts contributed to the overall growth and effectiveness of the company's
operations in the region.
Also, implemented the commercial model for Colombia business: direct and by
distribu

Senior Sales Executive

Conexia

Jan 2014 - Dec 2015 (2 years)

Required high knowledge of Colombia Health Care System, including health
providers and health sponsors.
Develop high profile product and service presentations to stake holders.
Plan and execute marketing and sales strategies according to the sales
process defined by the team.
Create policies to maintain the profitability of the solutions proposed by the
technological team.
Negotiate business conditions defined by the team and the company, for the
projects assigned
Follow up contracts, budget and projection, for the projects assigned.

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Marketing Department Manager

G5 Proyectos

Jan 2014 - Dec 2015 (2 years)

Plan and implement 2014 marketing plan to increase market awareness in
Colombia Hospitals.
High knowledge of emerging medical technologies to improve the consulting
projects according to the client's requirements.
Implement the strategic business plan to maintain and achieve profitability for
the projects provided by the company.
Search medical/technology suppliers to achieve profitability for each project
and drive alliances across Colombia.

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Sales Representative & Infusion Systems Product Specialist

Laboratorios gothaplast ltda

Jan 2007 - Dec 2014 (8 years)

Plan and develop educational activities and workshops for Infusion System
and Surgery Medical Equipment, according to customers' requirements and
participate in product trials in Colombia.
Market need analysis, follow up market trends and competitors strategies, to
develop solutions for customers.
Coordinate technical and price studies for every project to define profitability,
for both parties: customers and company.
Plan and execute meetings with managers and health care professionals of
potential customers to present the portfolio and close business.
Project management of Integrated and Hybrid OR's in Colombia. (STERIS)
Management of Key Account Clients: Hospital Militar, Fuerzas Militare

Product Specialist

Edwards Lifesciences

Jan 2005 - Dec 2007 (3 years)

Create business and marketing strategies for Cardiology products in Colombia,
based on the market knowledge to anticipate trends.
Plan and develop educational activities and workshops in the market to
promote the products.
Management of Distributors Key Accounts in Colombia.
Management and accomplishment of region sales quota.
Create and implement strategies to position the products in region markets.
Provide training to Surgery teams, ICU teams and Cardiovascular Surgeons.
Implement the purchasing department, deliveries and the leasing contracts
policies.

Infusion Systems Product Specialist

Baxter International Inc.

Jan 2002 - Dec 2005 (4 years)

Train Health Care Professionals involved in the use of Advanced Infusion
Systems.
Track the use of every product and its rotation at the assigned accounts.
Visit the key contacts assigned.
Create positioning strategies for current and future products in each account,
together with the sales team.
Review customers needs about the use of Business Unit products and
equipment.
Accomplish the sales quota in COPs and units

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Liliana León

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Behavioral traits