Liliam

Liliam

About

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CEO
Cundinamarca, Colombia

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 0% verified
  • P
    CEO
    PERFOMOTION
    Sep 2023 - Current (3 years 2 months)
  • T
    Digital and media manager
    THi The Human Interactions
    May 2017 - Current (9 years 6 months)
    Como Digital and Media Manager, fui responsable de planear desarrollar y ejecutar estrategias digitales que aumentaron la visibilidad de la marca, creando proyectos adicionales al Fee, que mejoraron la interacción con los clientes y además incrementaran los ingresos de la agencia. Supervisé campañas de medios digitales, gestionando e incrementando los presupuestos y analizando métricas para optimizar el rendimiento. Además, el manejo de clientes implicó la venta de desarrollo de nuevos proyectos, lo que abarcó desde la conceptualización hasta la valorización del proyecto, incluyendo la consecución de proveedores, lo que fortaleció nuestras relaciones comerciales y garantizó el éxito de las iniciativas.
  • Publicis Groupe
    Multidisciplinary Accounts Director
    Publicis Groupe
    Aug 2016 - Sep 2017 (1 year 2 months)
    • Responsible for diagnosing and managing crisis between agency and client.
    • Leading the team of 10 people in charge of developing the communication of Movistar ATL (OOH, TV Commercials) Digital and media, Contents and SM
    • Lead regional pitch for development of Campaigns for Movistar Central America (Movistar Summer)

  • T
    Sales and Marketing Activation Regional Manager, Mobile advertising
    Telefónica Hispanoamérica
    Jul 2014 - Aug 2016 (2 years 2 months)
    • Develop Product media Movistar and commercial channels (13 Latam markets and Hispanic market in USA)
    • Sponsor Data Services, Messaging, Mobile Display , Programatic

    • Negotiate regional deals for mobile advertising sales

    • Trainee commercial reseller for each country within the Latam region

    • Develop brand positioning strategies for Movistar media IE. Events participation (Festival
    Of Media), training for customers and promotional material

    • Business case development according to the strategic goals
    • Development of project of feeding of databases through web profiling, crm and radiobases for advertising services with BI

  • Mccann Erickson
    Account Director, Government– "Urna de Cristal"- Min Tic
    Mccann Erickson
    Jun 2013 - Mar 2014 (10 months)
    • Develop of the digital strategy for the Information Technology Minister

    • Develop of the Social Networks strategy and implementation for Colombia

    • Budget execution for BTL and Digital media

    Trainee of digital managers for Different Government teams
  • B
    Marketing and sponsorship Consultant
    Bring Comunicaciones
    Feb 2012 - Jun 2013 (1 year 5 months)
    • Strategic planning of major events, Clients: Fenalco, Messi and the stars.
    • Development of strategy and valuation and commercialization of sponsorships for the event Messi and his friends (Medellin) / Largest birth in the world

  • LG Electronics
    Product Marketing Manager TV and Smart TV
    LG Electronics
    Sep 2010 - Feb 2012 (1 year 6 months)
    • Leading pricing strategies, product and marketing for Tv + smart Tv Category (ATL, BTL, WEB, POS, RETAIL)
    • Develop of new content partnerships for Smart TV with 30% revenue share on advertising.

    •  Launching new products - approach with key customers and media.

    • Shop Display:(Retail: Carrefour, Éxito, Falabella, Olimpica; Traditional)

    • Analysis and maintenance of market share / Shelf Share

    • Training developers and vendors (Traditional, Retail)

    • Design activities to support sell out

    Prepare Reports for H.Q and R&D.
  • Omnicom Group
    Digital Strategic Planing Director
    Omnicom Group
    Dec 2009 - Sep 2010 (10 months)
    • Leading the team of professionals specialized in digital marketing lines (Mobile, SEM, social media) and potentiate innovative opportunities for participation in digital media group's current customers and potential customers. Brands:GM, Alpina, Proexport, Publicar, J & J, Yupi, BDF (Nivea), Ecopetrol, Mustang, Juan Manuel Santos Campaing , Visa y Cadbury Adams.
    .
  • Terra Networks
    DIGITAL ACCOUNT DIRECTOR/Digiway
    Terra Networks
    Jan 2006 - Jan 2010 (4 years 1 month)
    • Planning, structuring and developing relationship strategy 360 (web, interactive, mobile, DBM, social networking-Andean Nestlé, PURINA (Ecuador, Venezuela, Colombia) Texaco

    • Leading Team agencies planning loyalty strategies (social media marketing)

    • Development and implementation of budgets, management of external suppliers

    • Abroad customer-segmentation using DBM tools

    • Budget-Compliance


  • El Espectador
    Jr Journalist
    El Espectador
    Feb 2000 - Jan 2001 (1 year)
    Internship
Education verified_user 0% verified
  • M
    Diplomado Mobile Marketing, Mobile Marketing
    Market Motive
    Jan 2015 - Dec 2015 (1 year)
  • Universidad Jorge Tadeo Lozano
    Especialista en Gerencia de Mercadeo, Marketing
    Universidad Jorge Tadeo Lozano
    Jan 2006 - Dec 2007 (2 years)
  • Universidad de la Sabana
    Comunicadora Social - Periodista, Mercadeo
    Universidad de la Sabana
    Jan 1997 - Dec 2001 (5 years)
  • Universidad Jorge Tadeo Lozano
    Postgraduate Degree, Gerencia de Mercadeo
    Universidad Jorge Tadeo Lozano
  • EUDE Business School
    Master's degree, BI - Big Data
    EUDE Business School