Lilia Guadalupe López Renteria

Jobs 0% verified

B

Data scientist

BBVA MX, Client Solutions

Jan 2022 - Nov 2023 (1 year 11 months)

• Campaign Analytics for Credit Card: impact analysis, efectiveness, eficiency and cost. • Analitycal feedback: suggest improvements in models and/or the generation of future POBs for campaigns. • Recommend and/or prepare monthly goals and KPIs. • Generate models to find customers to purchase our product.
C

Evaluation Chief

CREA, Social Entrepreneurs

Aug 2020 - Apr 2021 (9 months)

• Manage design of evaluation instruments, monitoring and implementation of statistical models. • Design, development and deployment business analytics dashboards using Power BI for program sponsors.
B

Data scientist

Banco Azteca, Customer Knowledge

May 2020 - Aug 2021 (1 year 4 months)

• Big Data analysis. • Development of algorithms and models (supervised and unsupervised) for customer segmentation, propensity to churn and account balance increases in R, Python, Spark and SQL.
R

R Programmer

Root Technologies S.C.

Jun 2016 - Nov 2016 (6 months)

• Processing of large-volume databases of socio-economic surveys. • Parallel computing applied to regression, sampling and Monte Carlo algorithms in R.
I

Director ofAssessment InstrumentManagement

INSTITUTO NACIONAL DE EVALUACIÓN EDUCATIVA - INEVAL

Feb 2017 - Dec 2017 (11 months)
G

Intern

Gen. Dir. of Financial System Analysis, Central Bank of Mexico

May 2009 - Nov 2009 (7 months)

• Research and development of an index of financial inclusion based on data from the Mexican financial system. • Visualization of regional index results through heat maps.

Education 0% verified

Lilia Guadalupe López Renteria

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