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Lía Parra
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Buenos Aires F.D., Argentina
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Senior Product Designer & Brand Alignment SpecialistBigIDJan 2023 - Current (3 years 10 months)• Post-Acquisition Visual Alignment: Supervised and executed the visual and identity migration after acquisition, aligning technical interface components with the global enterprise graphic standard.
• Corporate Component Design: Handled massive technical data flows into clean, modular, and aesthetic visual elements, reducing cognitive load by 35%.- iLead Marketing & Brand DesignerillowJan 2021 - Dec 2023 (3 years)• Brand Identity & Web Design: Lead designer in charge of constructing the complete visual identity, company brand websites, and strategic landing pages optimized for marketing funnel conversion.
• Visual Marketing Ecosystems: Created all commercial communication assets, ensuring bulletproof brand consistency across international markets.
• Design System Transition: Strategically evolved the role into the UX product team to merge brand visual guidelines with the SaaS data interface, cutting design debt by 40%.