Liana Penn Full Stack Web Developer

B

HTML Developer

Bausch Health (Cella)

Sep 2024 - Current (2 years)

• Developed responsive email templates and scrolling banners for pharmaceutical client campaigns using HTML, CSS, and JavaScript, and QA-tested emails in Litmus. • Collaborated with marketing teams to align email and banner content with brand guidelines. • Managed the upload, staging, and quality assurance in test sends of email templates in Braze, Veeva and SFMC, ensuring technical accuracy and brand compliance. • Troubleshot and resolved email and banner issues originating from external agencies, maintaining quality and compatibility across multiple browsers and devices. • Conducted industry analysis to inform email and banner design strategies and ensure alignment with market trends. • Leveraged Wrike and Monday.com for project managemen

Email Developer/Designer

Capital One

Apr 2022 - Sep 2024 (2 years 6 months)

• Built responsive emails and PUSH notifications using HTML & CSS within Salesforce Marketing Cloud, Braze, Taxi for Email, and Dreamweaver. • QA'd and tested templates in Litmus, ensuring optimal performance across various devices and email clients. • Developed landing pages with HTML, CSS, and JavaScript/jQuery, creating engaging user experiences. • Employed variables, segmentation, and modular blocks using AMPscript with a focus on Dark Mode, accessibility, and personalization. • Created interactive Movable Ink blocks and dropdown lists in emails, enhancing user engagement. • Developed over 10 unique email templates for various campaigns per month. • Conducted industry analysis to inform email design strategies and ensure alignment with

Email Marketing Developer

Ferguson

Feb 2021 - Mar 2022 (1 year 2 months)

• Developed emails distributed on both local and national levels using Eloqua, Dreamweaver, and Salesforce Marketing Cloud with AMPscript. • Staged and scheduled emails for send by segmenting audience and creating campaign canvas. • Performed A/B testing across multiple audiences. • Created new email templates from scratch and QA'd/tested them for use with Litmus and Email on Acid. • Created auto-scrolling HTML banner ads within Google Web Designer. • Developed over 100 email templates for a variety of campaigns across multiple continents. • Leveraged industry analysis to inform email campaign strategies and target audience segmentation, ensuring maximum relevance and engagement. • Applied artificial intelligence (AI) principles in analyzin

Senior Web Developer

McKinsey & Company

Mar 2018 - Feb 2021 (3 years)

• Developed and rebuilt high traffic microsites and web applications with HTML, CSS, Javascript/jQuery, and SQL. • Expanded site designs with Adobe Photoshop, Illustrator, XD, Sketch, InVision, and Figma. • Employed great emphasis on WCAG accessibility and SEO best practices within both websites and emails. • Created and edited content and custom modules in Drupal and WordPress. • Built responsive e-mail marketing templates with Dreamweaver. • Drove a 45% increase in site traffic by launching new marketing landing pages. • Utilized industry analysis to inform design and development decisions, ensuring that web products aligned with market trends and user needs. • Maintained clear and consistent customer communication throughout project life

Liana Penn

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