Leticia Batista Galindo

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Marketing Manager for New Business in Advertising

Hertz Avasa

Jan 2021 - Dec 2023 (3 years)

Responsible for the creation of a new area related to advertising spaces leveraging the infrastructure of the company, from the concept, unique selling proposition, quantification data, the media kit and legal contract. Main achievements: ∆ I improved the forecast by 20% in the first year, by selling to clients like Volkswagen, FUNO, Xcaret, among others. ∆ Introduced the Company in the media industry of Mexico, now promoted by advertising agencies for their clients.

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Head of Marketing

GRUPO SANTILLANA / EDITORA MODERNA

Jan 2016 - Jan 2020 (4 years 1 month)

Responsible for directing the areas of Marketing Intelligence (CRM), Direct Marketing, Digital Marketing, After sales service and Trade Marketing. Contribute to the commercial networking, presenting the Company´s products and services, as well as designing marketing strategies for each client. Main achievements: ∆ Directed several campaigns for different products of the Company, as well as the development of events, digital marketing, actions, fairs, media, direct marketing and point of sale promotions. ∆ Developed the marketing and positioning strategy for the launch of the communications skills program. ∆ Negotiated alliances for the promotion of products with American Express, Liverpool and KIdzania, as well as organized the natio

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Senior Marketing Manager

CLARINS DE MEXICO.

Jan 2014

Responsible for the areas of Trade Marketing, Merchandising, Direct Marketing, Public Relations and Digital Marketing, supervising seven team members. Main achievements: ∆ Developed innovative trade marketing strategies for the industry. ∆ Negotiated cross-branding promotions with several magazines for the new releases, as well as the use of databases to send relevant information to each target.

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Trade Marketing Deputy Director (Subdirector)

Grupo Televisa S.A de C.V.

Jan 2014 - Jan 2015 (1 year 1 month)

Responsible for leading the proper placement and display of 200 SKU´s simultaneously with different rotation dates in all supermarkets chains and department stores nationwide. Leading a team of 1 38 promoters, two managers and ten supervisors, as well as serving all the clients for their optimal placement needs and the exhibition of their products. Main achievements: ∆ Obtained additional display spaces in the check-out areas and seasonals exhibitions of different supermarkets chains.

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Marketing Grouper

Malta Cleyton

Jan 2013 - Jan 2014 (1 year 1 month)

Responsible for the marketing strategies for the cat product line, as well as the management and launching of new products through the feasibility, trending analysis and consumer needs, including the development of promotions at the point of sale, as well as the communication and positioning of the brand in the media. Main achievements: ∆ Developed a full line of 17 SkU ´s pet snacks and accessories. ∆ Implemented the redesign of the image, including its media campaign.

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Category Manager

The Walt Disney Company

Jan 2007 - Jan 2013 (6 years 1 month)

Responsible for Disney and Marvel product development, as well as marketing and sales in the publications category (magazines, books, comics, collectibles and sticker albums) Management of the licensee portfolio and key account retailers to achieve incremental and sustainable purchases with long-term projection, permanent exhibitions, shared promotions and exclusive product development. Control, projection and budget execution. Main achievements: ∆ Increased the sales budget by 47% in the magazines category, year 2011. ∆ Developed and implemented more than 10 new magazine concepts launched nationwide. ∆ Obtained permanent exhibition spaces additional to those assigned at Liverpool ´s stores and shopping malls.

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Project Manager

Corus Entertainment

Jan 2006

Responsible for creation and management of marketing promotions campaigns for Wrigley, Mattel, Nestlé and McDonald ´s, among others. Main achievements: ∆ Lead and direct the client ´s campaigns. meeting their launching dates, creatively and complementing them with promotions and interactive games nationwide.

Marketing Manager

Reader's Digest

Jan 2006 - Jan 2007 (1 year 1 month)

Responsible for marketing strategies for each of the Company´s magazines, as well as the design and launch of advertising campaigns, media plan and public relations to swap strategies. Main achievements: ∆ Obtained television live mentions for product promotion at no cost for the Company.

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Marketing & Licensing Manager

Grupo Televisa

Jan 2001 - Jan 2005 (4 years 1 month)

Responsible for the creation and implementation of marketing strategies and brand positioning for ten magazines, including; TvyNovelas, National Geographic, Furia Musical, etc. Budget management and campaign execution for marketing research, TV campaigns, radio, OOH, promotions, online, events and cross media, as well as the creation and development of new product lines. License management of El Chavo del 8, Big Brother, Club América and the children´s soap operas, to develop consumer products. Main achievements: ∆ Developed the first sticker álbum at Editorial Televisa, reaching US $5 million of income. ∆ Launched collectible products as "Big Bang", stickers albums, and book bundles.

Leticia Batista Galindo

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