Leora Pearl Madden

T

Head of Sales, North America

Taylor & Francis

Apr 2022 - Current (4 years 1 month)

As the Head of Sales for North America, I built a high-velocity sales division from the ground up, scaling from 3 to 20 representatives in under three years. I drove revenue growth from $6M to $32M across three sales cycles while consistently delivering 121-123% to target. I designed a long-range market expansion strategy aimed at reaching $50M in annual billings by 2030, leveraging a SaaS AI strategy. My role involved negotiating multimillion-dollar agreements with national vendors, courseware companies, and digital distribution partners. I presented at national academic conferences, providing thought leadership on affordability, digital access, and instructional design trends. Additionally, I championed Inclusive Access and Equitable Acce

T

Textbook Sales Associate

Taylor & Francis

Mar 2021 - Apr 2022 (1 year 2 months)

As a Textbook Sales Associate, I partnered with VitalSource and RedShelf to grow digital textbook sales by over $1M in the first year. I identified key gaps in the Inclusive Access market and supported national strategy development for digital transformation. My role involved leveraging customer success principles to enhance client relationships and ensure satisfaction throughout the sales process. I utilized negotiation skills to close deals effectively and managed the sales pipeline through proactive prospecting and account management. Additionally, I employed CRM tools to manage all leads and existing business, ensuring streamlined communication and follow-up. This approach not only facilitated better customer onboarding and retention bu

A

West Region Sales Manager, North America

Adam Matthew Digital

Jul 2018 - Mar 2021 (2 years 9 months)

As the West Region Sales Manager for North America, I coordinated consortium partnerships with Orbis Cascade Alliance, GWLA, and SCELC, successfully securing the first-ever full-collection acquisitions from UNLV and UC San Diego. I consistently exceeded sales targets in 2018 and 2019 by 5% and 9%, respectively, through effective collaboration with academic libraries and faculty to identify collection gaps, guide acquisitions, and support research needs. Additionally, I leveraged my skills in customer success and negotiation to enhance client relationships and drive outbound sales initiatives. While digital marketing was not my primary focus, I proactively implemented my own marketing strategies to complement corporate efforts, ensuring a co

P

Owner

Pearl Wine Co.

Mar 2013 - Dec 2019 (6 years 10 months)

As the Owner of the business, I successfully purchased and revitalized a failing enterprise, achieving a remarkable doubling of sales within a year and marking the first-ever $1M revenue year in the company's history. My efforts were recognized when I was honored as an Urban Hero in 2017 and featured in prominent publications such as Garden & Gun and New Orleans Magazine. In this role, I leveraged my skills in customer success and account management to enhance client relationships and drive customer retention. I utilized effective negotiation techniques and sales strategies, including outbound sales and upselling, to maximize revenue opportunities. Additionally, I managed a robust pipeline and conducted market analysis to inform my go-to-ma

Publisher's Representative

Cengage Learning

Jan 2010 - Dec 2012 (3 years)

As a Publisher's Representative, I successfully achieved bonuses and drove double-digit digital growth by leveraging a comprehensive sales strategy that included cold calling, outbound sales, and effective negotiation techniques. I focused on customer success and account management, ensuring that clients received exceptional service throughout their journey. My expertise in pipeline management and prospecting allowed me to identify and nurture leads effectively, while my skills in data analysis and market analysis informed my approach to sales and marketing initiatives. Additionally, I utilized an in-house CRM to manage all leads and existing business, which streamlined my processes and enhanced client relationship management. This integrat

B

Regional Technology Specialist

Bedford Freeman Worth

Jan 2008 - Dec 2009 (2 years)

As a Regional Technology Specialist, I successfully secured major institutional adoptions across 10 states, leveraging my expertise in candidate relationship management (CRM) and customer success to foster strong partnerships. My role involved negotiating contracts and managing the sales pipeline effectively, ensuring a seamless process from prospecting to closing. I utilized various CRM tools to manage all leads and existing business, which allowed for thorough performance reporting and data analysis, ultimately enhancing our sales strategy. Additionally, I focused on customer onboarding and retention, employing consultative selling techniques to address client needs and drive upselling opportunities. My experience in EdTech sales and B2B

E

Publisher's Representative

Elsevier Health Sciences

Jan 2007 - Dec 2008 (2 years)

As a Publisher's Representative, I consistently ranked among the top three national performers, achieving over 10% sales growth through effective cold calling, negotiation, and outbound sales strategies. My role involved managing a robust sales pipeline, prospecting new clients, and ensuring customer success through exceptional service and account management. I utilized an in-house CRM to manage all leads and existing business, which enhanced my ability to track customer interactions and optimize sales strategies. Additionally, I employed data analysis to inform my approach, ensuring that my sales tactics were aligned with market trends and customer needs. My expertise in EdTech sales and B2B SaaS allowed me to develop tailored go-to-market

A

Publisher's Representative

Addison Wesley Benjamin Cummings

Jan 2005 - Dec 2007 (3 years)

As a Publisher's Representative, I successfully delivered nearly $1M in growth and earned multiple performance awards through strategic sales initiatives. My role involved extensive cold calling, prospecting, and outbound sales efforts, which were complemented by a strong focus on customer success and account management. I utilized negotiation skills to close deals effectively while managing a robust sales pipeline. Additionally, I employed data analysis and market analysis to inform my sales strategy, ensuring alignment with client needs in the EdTech and SaaS sectors. Although digital marketing was not my primary responsibility, I proactively marketed my own territory, implementing tailored outreach strategies that enhanced engagement bey

S

Account Executive

Scholastic Library Publishing

Jan 2004 - Dec 2005 (2 years)

As an Account Executive, I successfully achieved an 86% increase in sales and a 70% growth in new business by leveraging a comprehensive sales strategy that included cold calling, outbound sales, and effective pipeline management. My focus on customer success and relationship management allowed me to foster strong connections with clients, ensuring high levels of customer service and retention. Additionally, I utilized data analysis and CRM tools, including Salesforce, to track performance and optimize my sales approach. While digital marketing and marketing were not my primary responsibilities, I proactively engaged in these areas to enhance my outreach efforts, going above and beyond corporate initiatives to drive results. This initiative

Leora Pearl Madden

About

Detail

Timeline

Résumé