Leonardo Gallardo

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Product Designer & Frontend Developer

Kickback Australia - Part Time

Nov 2019 - Oct 2021 (2 years)

Part-time product role within the same founding team as Finty, under real commercial and legal constraints.Led the design of Kickback from scratch, from strategy and research through UX/UI to frontend, scaling to 1,000+ retailers, 9M+ searchable products, and 2,000 monthly active users with peaks of 5,000.Designed the Magic Button Chrome extension (10,000 installs in the first months) with tracking and content rules built around partner and legal requirements.Built a step-by-step onboarding that personalized each user's feed based on interests and spending categories, iterating from 40% to 70% completion rate across multiple versions.Created the cashback tracking dashboard with status updates, payout estimates, and FAQs, reducing customer s

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Senior Product Designer | Frontend Developer

Finty - Full Time

Jul 2014 - Current (11 years 10 months)

Small product team with direct access to the CEO and Managing Director, owning three fintech products from strategy through delivery.Reduced average decision time by ~60% on a consumer fintech platform by redesigning end-to-end customer journeys across search, comparison, and application flows, driving measurable customer outcomes and commercial impact.Redesigned Credit Health, Australia's first free credit score app, to fix retention after the original 2019 launch. Diagnosed the scoring provider as the root cause and made the case for a platform-level change before touching the interface.Proposed and designed Finty Rewards, the first cashback-on-approval model in the Australian market, driving a 20-25% increase in credit card applications

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Senior Product Designer & UX/UI Consultant

Coding Ways - Freelance

Mar 2014 - Current (12 years 2 months)

Early-stage startup work, often acting as founding designer. End-to-end ownership from first concept to live platforms.Designed AccessFan from the ground up as founding designer. Now used by 130+ clubs, with 3M tickets, 20M identity validations, and recent international investment driving expansion to the US and LATAM.Brought public ticket sales in-house for clubs with AccessFan Tickets, representing 50% of all platform ticket sales and eliminating third-party resellers.Designed Uniboxi end-to-end - connecting customer-facing communication touchpoints to the internal platforms and operational workflows handling them - now processing 4M+ messages annually across 350,000 customer conversations in 20+ countries.Built design systems from scratc

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UI Designer & Frontend Developer

SFIDAsoft - Full Time

Mar 2013 - Jul 2014 (1 year 5 months)

Client-facing product and UI work across multiple industries, turning business requirements into live websites and internal tools.Built the design system for Umara, a nail salon franchise, ensuring visual consistency across 30+ locations by defining UI components and coordinating implementation with developers.Designed and developed 10+ websites and admin panels (HTML, CSS, JavaScript), handling both user-facing interfaces and client-specific business logic across franchises, healthcare, hospitality, and wine.Introduced style guide templates and development specs that standardized the designer-to-developer handoff.Ran client discovery sessions to define requirements, business goals, and brand direction before design kicked off.

Leonardo Gallardo

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