Leonardo Barrera

Leonardo Barrera

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Business Management | MS in Digital Marketing and Data Analytics I CRM I AI
Bogotá, Bogota, Colombia
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Résumé

Jobs verified_user 0% verified
  • X
    Team
    X
    Dec 2025 - Current (11 months)
  • Back Market
    Customer Experience Specialist - Braze CRM
    Back Market
    Sep 2024 - Sep 2025 (1 year 1 month)
    - Managed multi-channel CRM campaigns on Braze (Email, Push, In-App) across Europe and the US. - Led automation initiatives, improving product selection and campaign execution in 10+ countries. - Conducted A/B tests, contributing to deployment and analyzing results via Tableau. - Collaborated with copywriters and designers to ensure accurate and timely execution.
  • Sociabble
    Acquisition Marketing
    Sociabble
    Jun 2023 - Nov 2023 (6 months)
  • Sociabble
    Account Based Marketing Intern
    Sociabble
    Jan 2023 - Jun 2023 (6 months)
  • Universidad Externado de Colombia
    Junior CSR Consultant
    Universidad Externado de Colombia
    Feb 2021 - Jun 2021 (5 months)
    CSR Consultancy Project Company: El embajador - Assessed the company’s socio-environmental impacts in alignment with GRI (Global Reporting Initiative) standards. - Developed and implemented strategic action plans to enhance the company’s sustainability profile. - Developed a green marketing plan highlighting improvements in the company’s sustainable practices.
  • Universidad Externado de Colombia
    Digital Transformation Consultant
    Universidad Externado de Colombia
    Aug 2020 - Dec 2020 (5 months)
    Digital Solutions Consultancy Project Company: El Uval - Improved operational efficiency by 40% through the implementation of Zoho CRM and cloud-based solutions. - Implemented automated workflows and digital communication channels to streamline customer engagement and support.
  • Selarios Ltda
    Administrative Assistant
    Selarios Ltda
    Jun 2018 - Aug 2018 (3 months)
Education verified_user 0% verified
  • INSEEC MSc
    INSEEC MSc
    INSEEC MSc
    Jan 2024 - Dec 2025 (2 years)
  • IESEG School of Management
    Master's degree, Management
    IESEG School of Management
    Jan 2021 - Dec 2023 (3 years)
    Major in Digital Marketing
  • Universidad Externado de Colombia
    Bachelor's degree, Business Administration
    Universidad Externado de Colombia
    Jan 2018 - Dec 2021 (4 years)
Projects (professional or personal) verified_user 0% verified
    Awards verified_user 0% verified
    • Externado University
      Scholarship- Master grand école
      Externado University
      Aug 2021
    • Externado University
      SECON Conference - Harvard Business School
      Externado University
      Feb 2020