Creative Marketing Project Manager
Ann Taylor Inc.
Jul 2015 - Aug 2020 (5 years 2 months)
(Ann Taylor Factory & Loft Outlet), (Loft & Lou & Grey), (Loft), • Spearheaded omni-channel marketing campaign scheduling, resource allocation, workflows, and processes for 170+ stores, including editorial, planning, digital asset development, and merchandise. • Co-led a 5-member Digital Creative Team. Co- managed 5 creative team members covering Loft and Lou and Gray, Outlet in-store/online, and Ann Taylor Factory. • Process oversight included approvals of marketing roadmaps and seasonal concept approvals (brand messaging and colour schemes). • Partnered with sourcing and planning project manager for marketing calendar and store set alignment. • Scheduled marketing creative reviews and sample order strategy meetings. • Scheduled quar