Marketing Strategist & Copywriter
Hopelafleur Communications Networks
Feb 2013 - Nov 2017 (4 years 10 months)
• Wrote persuasive marketing copy for websites, email campaigns, ads, and social media.
• Developed content strategies that improved engagement or conversions.
• Collaborated with sales teams to craft messaging that addressed customer pain points.
• Conducted market and competitor research to refine positioning.
• Improved brand voice consistency across multiple channels.